Job Description
Role overview
We are seeking a Marketing Associate to join our team in London. Reporting to the CEO and COO, this role will lead on the day-to-day management and delivery of the marketing operations of the company.
Primary responsibilities include:
- Content origination: coordinate with colleagues to identify themes for reputation building to target audiences, plan specific content, specific authors (to build their personal brand reputations along with Operis’s), media to be used, and timing, and track this;
- Manage marketing communications through full range of channels, specifically: the Sugar CRM system, MailChimp, the website, the company’s LinkedIn, Twitter, YouTube accounts, manage Google analytics and track progress;
- Manage all traditional and online marketing activities in line with agreed plans and objectives, ensuring activities are monitored and adjusted based on performance metrics;
- Monitor marketing spends in line with agreed budgets, ensuring maximum value is extracted at all times;
- Maintain lists of Operis’s credentials, segmentable by product/service line, sector territory and client;
- Coordinate events organised by Operis and attendance at events organised by others;
- Manage the Operis Alumni Network;
- Contribute to the design of integrated campaigns and manage their delivery;
- Coordinate the design and production of all marketing collateral;
- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed and adheres to brand guidelines, vision, values and themes;
- Other duties, as necessary.
Experience, knowledge and skills
Candidates do not need to have prior experience of working within the financial services sector – a creative, innovative, proactive and resourceful approach will go a long way. The experience, knowledge and skills that are required are:
- Experience of online promotion and advertising
- Experience in using Google Analytics
- Experience of e-mail solutions, including Mailchimp
- Experience in using CMS (WordPress)
- Experience in managing social media platforms
- Business-to-business marketing experience in professional services or software sales
- Experience in working closely with a sales or commercial team in execution of lead generation programmes
- Excellent writing skills, including copy writing
- Proficient in Microsoft Office and other relevant and common software programmes
- Ability to analytically interpret data and other market information
- Excellent understanding of digital marketing trends and opportunities
- Technical knowledge of SEO and website analytics
- Enthusiasm for developing own marketing skills and experience
Desirable criteria:
- Understanding of LinkedIn promoted posts
- Aptitude for and / or interest in content delivery in video form
- Intermediate knowledge of relevant graphics design tools, along with CRM, Mailchimp and other E-marketing tools
Personal attributes
This is a varied and interesting role for someone who:
- enjoys working individually and in collaboration with others
- is committed and highly organised, with strong project management and planning skills
- is commercially focused with a drive for performance and results
- has excellent attention to detail skills, strong interpersonal capabilities, with an ability to develop strong trust-based relationships
What we offer
At Operis, we put our people first and offer a comprehensive compensation package including hybrid working as standard, to allow for a better work/life balance. For this role, we will consider requests for flexible working, such as reduced hours, flexible start and finish times, or compressed hours.
Background
Whether it’s the train that gets you to work, the hospital where you’re taken care of when you’re unwell or the internet connection that services your home, infrastructure impacts each of us every day and is the backbone of our communities and economy. Building infrastructure requires long term commitment, billions of pounds and the combined skills and expertise of hundreds of people.
Operis is proud of its contribution to this eco-system and the part we play in developing and shaping the cities and countries in which we live. As a leading advisor in project finance, renowned for its expertise in financial modelling, we work globally across all infrastructure and energy sectors, including digital infrastructure and renewables, supporting new projects and refinancings.
Certified as a Great Place to Work®and recognised as one of the UK’s Best Workplaces for Women™ 2022, Operis was founded in 1990 and now comprises some 65 individuals across two locations. Our team is made up of friendly, talented people who enjoy working together and ensure that, no matter your position within the company, everyone is approachable and available to help. We are dedicated to attracting, retaining and developing open-minded, enthusiastic and driven leaders to build a diverse and talented team.
More information can be found on our website: www.operis.com
Job Type: Full-time
Salary: From £37,500.00 per year
Benefits:
- Company events
- Company pension
- Private medical insurance
- Work from home
Schedule:
Work Location: Hybrid remote in London
Application deadline: 24/05/2023