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The Royal Devon University Healthcare NHS Foundation Trust Logo

Marketing and Communications Manager

Id Job: 316e324

🏠 On-site
💼 The Royal Devon University Healthcare NHS Foundation Trust
📍
1 day ago
💰 41659 – 47672 GBP ANNUAL

Job Description

Please apply for this vacancy via Career Gateway, ref number 185-4031-3535:

https://careers.royaldevon.nhs.uk/members/modules/job/detail.php?record=3535

Marketing Manager

Reports to

Head of Marketing

Band 7

JOB PURPOSE

KEY RESULT AREAS/PRINCIPAL DUTIES AND RESPONSIBILITIES

The Marketing Manager is responsible for supporting the Marketing Officer and Head of Marketing, using the Trust’s existing marketing, communication and engagement channels in providing accurate, timely, clear, efficient, communications, ensuring all engagement activities are conducted using a range of recognised channels and methods.

Specifically:

Developing comprehensive marketing and communications plans to support the unique requirements of service recruitment and recruitment programmes as they progress through their milestones/phases.

Specifically:

Support an effective marketing and communications programme with all stakeholders including external candidates, service managers, medical staffing, recruitment team, education establishments and third parties such as National Careers Service, Princes Trust, Job Centre etc

Specifically:

To ensure that the Trust’s media activity, both proactive and reactive, supports the delivery of the marketing communications strategies and that media coverage accurately reflects Trust activity.

Ensure effectiveness of internal communications systems, including supporting the timely production/organisation of staff briefings, bulletins and newsletters

KEY WORKING RELATIONSHIPS

Although this role sits within one directorate, day to day activities will span all directorates and the post holder will be accountable to all the non-executive and executive directors of the Board for providing an effective communications and media relations and engagement service to the Trust.

The post holder is required to deal effectively with staff of all levels throughout the Trust, the wider Healthcare community, external organisations and the public. This will include verbal, written and electronic media.

FREEDOM TO ACT

The post holder works autonomously and with a great deal of latitude when supporting the marketing team, Trust and wider communications and engagement team to achieve strategic and operational objectives.

The post holder will be required to work independently and manage their own extremely varied workload with the ability to prioritise work effectively with an understanding of the bigger picture and the role of their work in wider projects.

The post holder is a marketing and communications specialist and uses these principles to assess upcoming queries and events which could impact on the Trust’s reputation, its ability to demonstrate accountability and service delivery. This includes networking at community levels, timing announcements to gain maximum impact and ensuring that proactive marketing communication activities are the norm, and reactive reduced where possible.

COMMUNICATION/RELATIONSHIP SKILLS

The post holder will be expected to provide marketing, communications, and reputational management advice and training to the recruitment and clinical teams and other senior managers and clinicians.

They will act as a marketing and communications link between the Trust and stakeholders including local community, government departments, professional bodies, local and national government.

They will provide and receive highly complex, sensitive and commercially confidential information where the aim is to gain greater understanding and/or consensus.

At times, the work of the Trust and planned service developments will result in contentious and sometimes hostile discussions. This requires compassionate, clear communication and relationship skills to ensure stakeholders receive the facts and journalists receive accurate briefings.

In addition, the post holder will be required to communicate and develop relationships with existing key stakeholders and establish new relationships within the wider community. This will establish a means of reciprocal feedback to ensure and demonstrate inclusive engagement practice and an organisation that listens.

The topics of discussion can range from feedback about personal experiences to proposed service changes that can be met with widespread public opposition.

At all times, the post holder will be expected to display empathy and reflect the values of the organisation.

ANALYTICAL/JUDGEMENTAL SKILLS

The post requires skills in collation and analysis of complex, detailed and extensive qualitative and quantitative data. This requires numeracy, literacy and critical / analytical thinking.

It also requires the post holder to be skilled in ‘reading a room’, responding to difficult questions and interpreting – accurately – the rationale behind the person or group’s stated position. Any response requires dynamic comparison of a range of possible options.

When providing strategic advice to the Board of Directors the post holder will be required to identify possible courses of action and recommend and be prepared to defend a position to the Board.

PLANNING/ORGANISATIONAL SKILLS

The post holder will plan, organise and implement complex marketing, public relations, engagement and involvement strategies and plans.

This may involve coordination of and contribution and participation from multiple agencies, services, stakeholders, patients and the public.

The strategies and plans will take into account the evaluation and effectiveness from previous activities.

PATIENT/CLIENT CARE

The post holder is required to put the patient, as the first priority, at the centre of all activities.

The post holder will provide non-clinical information on a range of issues relating to marketing, engagement, involvement and membership to staff, patients, carers, stakeholders and the public.

The post holder might be required to undertake safeguarding, DBS checks and information governance training and will need to ensure that a patient’s – or their family or carer’s - consent to participate in any campaigns is appropriately gained and recorded.

POLICY/SERVICE DEVELOPMENT

The post holder is responsible for developing and implementing policies, strategies and plans relating to involvement, engagement and inclusive marketing and communication. They will be responsible for suggesting ways to continually improve marketing, communications, engagement and involvement work by responding to feedback and trialling new approaches.

The post holder will also advise colleagues across the Trust on best courses of action regarding marketing, communications, engagement and involvement, proposing policies or service developments which impact beyond their area.

They will act as a catalyst for change through reporting back on service delivery for candidates, clinical teams and third parties to improve marketing outcomes. They will monitor, evaluate and report on the performance of the service. The outcomes of all work led by the marketing manager should inform service development and improvement across the Trust.

FINANCIAL/PHYSICAL RESOURCES

The post holder will be responsible for supporting the achievement of corporate divisional financial balance by the efficient use of identified resources and following Standing Financial Instructions as budget manager.

HUMAN RESOURCES

The post holder will:

INFORMATION RESOURCES

The post holder is responsible for accurate recording and storage of engagement and involvement activities, including patient interviews, focus groups and public meetings, and the relevant consent information that goes with these activities.

They will supervise the data protection and maintenance of the membership database to ensure compliance with relevant legislation and Information Governance guidance.

The post holder will be able to present key messages from interpretation of complex feedback using various software and media tools, in clear and accessible ways for different audiences (Board to patients).

RESEARCH AND DEVELOPMENT

The post holder will supervise and lead the regular marketing audits and questionnaires to support marketing programme objectives.

The surveys will be compliant with market research legislation and Trust research and audit guidelines.

In addition they will ensure that the engagement and research activities inform the Programme’s objectives.

OTHER RESPONSIBILITIES

Take part in regular performance appraisal.

Undertake any training required in order to maintain competency including mandatory training, e.g. Manual Handling

Contribute to and work within a safe working environment

You are expected to comply with Trust Infection Control Policies and conduct him/herself at all times in such a manner as to minimise the risk of healthcare associated infection

As an employee of the Trust, it is a contractual duty that you abide by any relevant code of professional conduct and/or practice applicable to you. A breach of this requirement may result in action being taken against you (in accordance with the Trust’s disciplinary policy) up to and including dismissal.

You must also take responsibility for your workplace health and wellbeing:

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Salary: £41,659.00-£47,672.00 per year

Benefits:

Schedule:

Work Location: Hybrid remote in Devon

Application deadline: 29/04/2023
Reference ID: 185-4031-3535


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