Job Description
We are looking for a Marketing Manager to join ‘The Oxford Collection’; a small, privately owned group of two luxury 5* hotels and three restaurants that consists of the Old Bank Hotel, Old Parsonage Hotel, Parsonage Grill, Gees Restaurant & Bar, and Quod Restaurant & Bar. Having very recently undergone a complete refurbishment programme, we have 78 bedrooms across two iconic properties in central Oxford, with unrivalled views across the city’s beautiful skyline and in 2022 expanded our flagship standalone restaurant Gees with a new private dining space.
In this role you will lead on all long-form content marketing. You will be able to create inspirational and informative content to meet revenue objectives of rooms, food and beverage and create and strengthen the brand messaging, including that of the employer brand.
You will be responsible for creating long-form content including email marketing campaigns, blog and press content in collaboration with the content team and Brand Manager, to promote the marketing strategy across The Oxford Collection. The key functional areas of this role entail: email marketing, press pitches and request handling, long-form copywriting for news, press releases and blog content and general associated marketing administration and reporting.
In this collaborative role, you will be working alongside the Brand Manager as well as external consultants, agencies and other internal teams. The role is designed to support and assist in developing the marketing strategy in line with the wider business strategy set by the Director of Operations and Proprietor.
We offer support, training, and development opportunities to help your career flourish. We believe that investment in each and every one of our ‘collectives’ is key to the success of our business and the happiness of our customers. As a member of our team, we are looking for an exceptional candidate who shares these values.
Responsibilities:
- Plan, write and release an appropriate mixture of email marketing campaigns
- Plan, write and release inspirational, informative and engaging blog content each month
- Coordinate all PR, influencer and media enquiries; and arrange interviews, statements, etc.
- Write and deliver press releases and other communications such as articles, whitepapers, listicles, notices and company announcements, etc.
- Secure free and sponsored press editorials & regularly engage with the media
- Plan and execute promotional events and presentations using our own hospitality resources
- Identify, prepare and coordinate public speaking engagements for relevant spokespersons
- Maintain affiliate listings online and source backlink opportunities
- Explore local events and opportunities with local community partners and pursue beneficial collaborations/partnerships
- Oversee creation and promotion of brand competitions
- Research annual industry awards and prepare and execute applications for awards
- Act as a brand ambassador and guardian for all identities belonging to The Oxford Collection
- Coordinate with marketing and design teams to illustrate articles, create graphics and edit photos
- Report on blog, email marketing and PR & Comms marketing efforts monthly
- Support the updating of all brand websites where applicable
Marketing Manager - Person Specification:
- Degree in Marketing, PR, Journalism or related field would be beneficial
- Minimum 4 years’ experience in a similar position
- Excellent written and verbal communication, interpersonal and presentation skills
- Proven experience in a Hotel Marketing and/or PR and Communications / Email Marketing / Copywriting position, preferably in an upscale or lifestyle hotel brand
- Energy, enthusiasm and proven experience in producing digital content and digital best practice, preferably within the luxury hospitality sector
- Knowledge and experience of running digital marketing campaigns
- Fluent in written and spoken English with a high level of written and verbal communication skills, with the ability to build and develop relationships with key stakeholders
- Experience and knowledge in copywriting, proofreading and editing
- Data Analysis and interpretation experience
- Knowledge of luxury consumer behaviour and the luxury marketing sector
- Ability to pitch to media, and creativity in securing coverage and buzz with traditional outlets
- Ability to multitask, prioritise, work in a fast-paced environment and have high-level attention to detail
- Knowledge of SEO/SEM and Google Analytics
- Proactive with the ability to work on own initiative and think both creatively and strategically
- Understanding of social media and experience of working with bloggers/influencers
- Networking and relationship management skills
- Experience in developing and producing full-year marketing and communication plans
- Be comfortable working in a number of environments, including from home
We offer a full-time position across a 40-hour working week, Monday to Friday, with a salary of £28,000-£33,000 per annum, depending on experience.
In return we offer:
- 50% discount on food within our restaurants
- Up to £700 recruitment incentive
- Membership to our Employee Assistance Programme with Hospitality Action
- Complimentary ‘Manager’s meal’ within one of our restaurants every six months
- Pension scheme
- 28 days holiday inclusive of bank holidays per annum
- A paid day off on your birthday
- Team awards and prizes
- Hospitality Rewards: offering discounted gym membership, high-street and online shopping discounts, discounted vouchers, and a cashback card
Eligibility to work within the UK must be proven and two references should be available on request.
Job Types: Full-time, Permanent
Salary: £28,000.00-£33,000.00 per year
Benefits:
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Oxford, OX2 6HT: reliably commute or plan to relocate before starting work (required)
Education:
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: One location