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University of Sunderland Logo

Business Development Co-Ordinator – Apprenticeships

Id Job: 316e304

🏠 On-site
💼 University of Sunderland
📍 Sunderland, North East England, England
1 day ago
💰 28098 – 34229 GBP ANNUAL

Job Description

To support the growth and development of University of Sunderland apprenticeship
provision.

The role will involve building productive relationships with a variety of business
sectors to promote the University’s vast apprenticeship provision. Providing
exceptional advice & guidance to local employers along with liasing with our
academic teams to support our regions skills gaps.

Key Responsibilities
and Accountabilities:

Responsible for developing the University of Sunderland as the provider of choice
to access Apprenticeship training in the Northeast.
  • Responsible for the achievement of agreed Apprenticeship starts across the
academic year. Including targets for the maintenance and expansion targets of the
client portfolio.
  • Communicate sales activity and performance, internally to the Business
Development Manager and wider dissemination throughout the department as
required.
  • Contribute actively to the achievement of an innovative, customer‐centric and
highly proactive culture.
  • Take responsibility for proactive telephone sales, visiting client premises and
networking effectively to produce sales leads and conversions.
  • Prepare and present professional Apprenticeship sales proposals for new and
existing clients.
  • Take responsibility for generating and implementing sales and marketing
campaigns and monitoring their effectiveness.
  • To line manage the pre‐enrolment team ‐ contributing to the design of marketing
information and sales campaigns.
  • Proactively identify and attend networking events and assess the effectiveness for
future attendance.
  • Proactively contribute to marketing, including social media activities whilst
supporting the marketing team
  • Liaise with colleagues to assess and identify appropriate solutions to client needs
  • Contribute sales and marketing input to regular staff meeting

  • Ensure sales systems are accurately maintained. Help identify improvements in
business processes and systems to drive efficiency and effectiveness in relationship
management.
  • Undertake marketing projects to support the Sales function. Including developing
or supporting a series of industry specific events, as well as maintaining presence at
University of Sunderland hosted events.
  • Undertake other duties, commensurate with the grade of role, as required by the
management team.

Special
Circumstances:

Flexibility in the role that may include some evening working and occasionally
some weekends to client requirements. Must hold a valid UK driving license and
have access to own transport.

University of Sunderland
Role Profile
Part 2

Part 2A: Essential and Desirable Criteria

Essential
Knowledge and Experience:

  • Relevant professional qualification or substantial sales and marketing
experience
  • Educated to GCSE level, including English Language and Mathematics grade C
or above or equivalent
Desirable

Qualifications and Professional Memberships:

• Experience of account management in a commercial environment
  • Proven track record and evidence of sales achievement against targets and
  • managing projects with delivery of key objectives
  • Proven track record of building productive relationships with both internal and
  • external stakeholders
  • Experienced in delivering and developing stakeholder engagement strategies
  • Knowledge of the IT training field and market competition
  • Practical working knowledge of sales and marketing techniques
  • Proficient use of Microsoft packages
  • Excellent communication skills, both verbal and written
  • Ability to work on own initiative and to meet deadlines
  • Shares learning and experience with others
  • Engages in updating of knowledge and training activities
  • Valid UK Drivers license
Knowledge and Experience:
  • Business or Marketing related degree
• Knowledge of client/contact management systems
• Familiarity with current workforce development needs in the Northeast region.

Part 2B: Key Competencies


Values are assessed
at the
interview/selection
testing stage – what
do these values
mean to you?

Analysis and Research
  • Establishes basic facts by carrying out appropriate enquiries
  • Produces full and accurate reports
  • Identifies and uses a range of sources and types of data
  • Produces reports that combine different types of data
  • Designs and uses data gathering and analytical methods appropriate for each
investigation

  • Recognises and accurately interprets patterns and trends
  • Recognises when additional data is required and identifies appropriate sources
  • Produces reports that identify key issues and findings
Communication Oral Communication
  • Summarises and interprets complex, conceptual and special matters to aid others’
understanding and aimed at their needs
  • Uses appropriate styles and arguments to influence and negotiate satisfactory
outcomes
  • Monitors understanding of others, develops approach and takes corrective action
if required written communication
  • Anticipates the others’ needs for information
  • Adjusts the level of content to suit audiences with varying levels of understanding
and ability
  • Provides information in a suitable format so that the others’ needs are met
  • Uses a range of different formats, chosen to the diverse needs and ensure
understanding
Decision Making Independent Decisions
  • Considers wider impact of decisions, assesses possible outcomes and their
likelihood
  • Uses judgement to make decisions with limited or ambiguous data and takes
account of multiple factors
  • Distinguishes between the need to make a decision, when to defer and when not
to take a decision
  • Collaborative Decisions helps others to explore options that initially appear to be
inappropriate or unfeasible and recognise when a decision is or is not needed
  • Enables others to contribute to decisions
  • Ensures that options are weighed, outcomes identified, and chances of success
considered
  • Challenges decisions, appropriately to ensure consideration and processes are
robust
  • Provision of Advice
  • Anticipates and highlights issues that need to be considered
  • Outlines possible impacting factors, assessing their degree of influence on the
choice of options
  • Ensures previous learning is included
Initiative & Problem Solving
  • Solves standard, predictable problems in accordance with procedures and
precedent
  • Adapts approaches to produce suitable and acceptable solutions
  • Analyses problems to identify their cause
  • Takes action to prevent recurrence of problems
  • Considers possible solutions to identify those which offer wider benefit
  • Obtains evidence to support intuition
Liaison and Networking Liaison
  • Ensures that accurate information is passed on to the most appropriate people in
a timely fashion to improve working practices
  • Co‐ordinates own effort with that of others so the work is completed effectively
in line with team objectives
  • Promotes a positive image of the Institution
  • Participation in networks
  • Works across team boundaries to build and strengthen working relationships
  • Shares information and ideas to help others develop their practice
  • Is involved in networks to pursue a shared interest as a requirement of the role
  • Building Internal networks
  • Actively seeks to build productive and enduring relationships between teams to
strengthen working relationships and foster collaboration

  • Leads and develops internal networks to pursue a shared interest and influence
events or decisions
  • Building External networks
  • Leads and builds role related external networks to enhance the work of the
Institution
  • Actively seeks to build productive relationships between external bodies to benefit
the Institution

Planning and Organising Resources
  • Suggests ways of improving working practice and use of resources
  • Creates realistic plans to achieve own deadlines and objectives
  • Monitors progress of self and or others so that corrective action can be taken if
needed
  • Actively seeks information to support planning and prioritisation of work
  • Ensures that time and resources are used effectively to their maximum efficiency
  • Checks and reports on progress and achievement against plans to key parties
  • Develops plans to take account of problems, delays and new priorities
Service Delivery
  • Has accurate and up to date knowledge of services available in own and related
areas of work
  • Correctly refers customers elsewhere where appropriate
  • Ensures that the experience of each customer is positive and satisfactory
  • Adapts services and systems to meet customers’ needs and identifies ways of
improving standards
  • Learns from complaints and takes action to resolve them and prevent future
occurrences.
  • Collates feedback and views from customers and keeps up‐to‐date with market
trends to inform service development and make changes
  • Actively promotes services

Date Completed: March 2023


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