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Role: Junior Customer Insight Analyst

Location: Bournemouth

Reference: HOBEJ876709

Closing Date: {Expiry Date}

Junior Customer Insight Analyst – Located at our Hobbycraft Head Office, BH23 6HG.

Salary -£25,000 + pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores, hybrid working policy, Dog friendly office and many more!

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 9am to 5pm but we have a flexible approach to start and finish times.

Our hybrid working model is 3 days in the office, 2 days working from home.

About the Role

We are looking for a bright and talented individual who is analytically minded and looking to progress a career in Customer Insight & Analysis. Supporting the Customer Insight Manager, you will assist with the delivery of our customer strategy and commercial plan.

You will learn all about our new Customer Data Platform (Bloomreach) to produce customer dashboards and reports, help identify sales growth opportunities, advise on the effectiveness of CRM campaigns, and generate customer insights to optimise the profitability of our Hobbycraft Club database. This role will work closely with the CRM, Email, Digital, and Marketing teams.

• Produce weekly, monthly, and ad hoc customer reports covering commercial and customer behavioural metrics, and customer feedback surveys.
• Assist with analysis tasks that focus on growth opportunities, customer retention, customer acquisition, and lifetime value
• Utilise Bloomreach functionality to create customer segments, metrics, and attributes for the purposes of data analysis, reporting, and for the personalisation of emails and our website.
• Support in the delivery of quarterly customer performance reviews for wider business distribution
• Assist with the design, implementation, and measurement of ad-hoc and rolling CRM campaigns to drive engagement, repeat purchase, and incremental spend.
• Provide a helpdesk function to answer ad-hoc questions about our CDP, customer data, customer metrics, and our Customer Loyalty program.
• Ensure the integrity of our customer database and assist with rectifying any data issues.
• Create and manage discount codes for use within our CRM campaigns.

About You

• Educated to degree level or with relevant practical experience
• Highly numerate with excellent analytical skills
• Advanced Excel skills
• Understanding of how to use data and insight to drive sales performance
• Ability to interpret data and find patterns, trends, and opportunities
• Strong communication skills – written, verbal and presenting
• Attention to detail with strong organisational skills
• Able to work in a fast-paced environment with tight deadlines
• Experience with Big Query, Google Analytics, and Data Studio would be advantageous but not essential

About our Benefits

• Competitive Salary
• 25% Discount Card for Hobbycraft Stores and Haskins
• Hybrid working policy
• Free Onsite Parking
• Dog Friendly Office
• EV Charging Point
• Free Hot Drinks
• 33 days holiday inclusive of Bank Holidays with an increase each holiday year
• Birthday Day Off
• Company pension contribution – up to 4% contribution
• Employee Assistance Programme provide by Retail Trust
• Cash Health Plan with Health Shield
• Contribution towards eyesight test and glasses
• Subsidised gym membership
• Cycle to Work Scheme
• Long service awards and gifts
• Continuous training, development
• Colleague Wellness Programme
• A creative working environment
• Colleague Social Events

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.