Job Description
We're looking for a Content Marketing Manager who will conceive and execute a content marketing plan to clarify Speak Media's proposition; generating inbound leads from new clients, reinforcing our value to existing customers, and ultimately helping us achieve our ambitious growth targets. You'll also have the opportunity to contribute to the campaigns and projects we execute on behalf of clients in a range of sectors.
Primary Responsibilities
- Own and establish a clear brand in the market that raises our profile and reinforces the core Speak Media proposition among all our stakeholders (prospects, clients, partners, internal).
- Ensure that the marketing efforts generate short to medium term qualified leads.
- Create a marketing strategy and plan that delivers on our growth ambitions.
About us
Founded in 2011, Speak Media’s mission is to help companies find and tell the stories that matter. Our unique, newsroom-powered approach to brand content has garnered more than 20 industry awards and led to long-term partnerships with a range of FTSE-500 firms.
Our clients - made up of corporate comms and marketing teams at companies such as Barclays, Aviva, Royal Mail Group, Freshfields and ISS - see Speak as an agile, responsive and highly effective partner that produces reputation-enhancing content at speed and scale.
Our 10-strong core team of content editors and producers taps into a vast global network of carefully curated contributors and collaborators.
We plan and produce content across digital, social, video and audio with the goal of helping our clients find and tell relevant, valuable and shareable stories that spark meaningful conversations - and inspire their audiences to act and think differently.
About the role
Working as part of Speak Media’s award-winning team, your key responsibilities will include:
Content Marketing Strategy
- Design a comprehensive content plan and calendar that will strengthen the company's position as a thought leader in the market and help generate inbound enquiries.
- Research, commission and help co-write insightful thought leadership content that will appeal to all key stakeholders: existing and prospective clients, potential employees and existing ones.
- Lead the maintenance and evolution of the company website, ensuring it accurately reflects the company's vision, offering and culture.
- Create briefs for, build and maintain our social media presence on LinkedIn, Twitter and Instagram.
- Own our email marketing strategy and integrate this with our website and social content calendars.
- Establish the company's style and tone of voice and guidelines, ensuring everything produced is in line with those guidelines, and of a consistently high quality.
Digital Marketing
- Plan and execute all digital marketing, including SEO, marketing database, email, social media campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs).
- Identify trends and insights relevant to our category, and optimise spend and performance based on those insights.
Company Collateral
- Oversee the creation of various forms of company collateral e.g. creds and presentation decks, event materials, etc.
- Ensure that all collateral is up to date and reflective of our brand, positioning and latest insights.
Events/PR
- Organise and manage a small number of events per year: selecting venues, managing budgets, emailing invitations, managing delegate lists, organising catering and logistics, organising speakers etc.
- Work closely with senior management to identify, secure and plan content for thought leadership speaker events, panels etc.
- Identify any suitable PR opportunities, working with our PR agency where appropriate.
Employer Branding
- Work with our HR team to create a strategy that positions Speak as an employer of choice for both potential and existing staff.
- Support the promotion of job vacancies through the company website, social channels etc.
- Identify opportunities (social channels, blog posts, competitions, industry events) to showcase company activities.
New Business Contribution
- Work with the Business Development Director to support the sales process from a marketing perspective.
- Ensure the business is developing successful lead generation campaigns
- Own CRM activities, managing the sales pipeline progress.
Reporting
- Monitor and report on all marketing channels as part of the monthly lead generation tracker, identify what's working/not working and suggest changes or enhancements to activity.
- Work to an agreed marketing budget, tracking and monitoring costs throughout, ensure that allocated spend is being assessed and modified in line with performance.
Client Campaigns
- Advise on content marketing strategy and execution for client content projects/campaigns.
- Take a lead role as and when required on content optimisation and paid promotion for our clients.
About you
We’re looking for someone with:
- At least 3 years' experience working in a content marketing or B2B marketing type role; ideally with agency experience.
- Evidence of success in managing content marketing and/or lead generation campaigns.
- Experience in Hubspot and CRM systems.
- Experience in managing agencies and consultant/freelance resource.
You will have:
- Experience in designing and executing a broad range of content-led marketing activities for a B2B business.
- Knowledge of marketing/social/technology/web tools/CRM, with a specific experience in Hubspot preferable.
- Experience in managing third parties/vendors.
- Experience in organising events.
- Strong writing and content creation skills.
- Strong data literacy skills.
You should also have the following personal qualities:
- Proactive collaborator - always willing to come up with ideas and suggestions.
- Ambitious self-starter - willing to drive themselves and others on to continuously improve their skillset and expand their knowledge.
- Energised and enthusiastic - bringing your all to every project, and looking to exceed the expectations of clients and colleagues.
- Curious and connected - hungry to dig up new approaches and tap into ideas and trends from the wider world that can elevate our content output.
Future Progression
The successful candidate will be our first dedicated Marketing Manager, reporting directly to the senior leadership team. As such, this role offers huge potential for those looking for a fast-track into agency leadership/management.
Benefits include:
- Competitive salary and long-term incentive scheme (LTIS)
- 25 days paid holiday
- Vitality private healthcare insurance including 24/7 online access to GP
- Personal development plan with individual £500 annual training budget to support continuous learning and progression
- Access to Speak’s ‘Ecosystem of Excellence’ (leadership coaching aimed at developing future agency leaders)
- Apple Macbook laptop and home-working essentials pack for every new starter
- Tax-free bikes and tech via Cyclescheme/Techscheme
- Wider Wellbeing platform – with a range of health and lifestyle services plus discounts on high-street and online brands
To apply
Please ensure you upload both your CV and a short cover letter explaining why you want this role, and why you think you'd be suitable (n.b. applications without cover letters will not be taken forward).
Job Type: Full-time
Salary: £30,000.00-£40,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Gym membership
- Private medical insurance
- Wellness programme
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Experience:
- B2B marketing: 3 years (required)
- Hubspot: 1 year (required)
- content agency: 1 year (required)
Work Location: Hybrid remote in London
Reference ID: SM/2303/CM