Job Description
Level 3 Digital Marketer
Weekly Hours Worked: 37.5 hours.
About the company:
Black Lab Digital was born from a belief that digital marketing services shouldn’t be just for big brands with deep pockets. Intelligently used, with experience and imagination it can be used to drive results that actually make a difference. We were fed up with other agencies claiming to do it all, they couldn’t. At Black Lab, we are specialists, we focus on a small range of complimentary services that support each other and can be used to make a difference to clients. We work hard to breed a culture of trust and success building relationships not just business transactions with our clients.
Brief job description:
Estio Training have an exciting new opportunity for a PPC Manager Apprentice with Black Lab Digital, a PPC, SEO and Web Agency based in Otley Leeds.
Job Description:
We’re on the lookout for a PPC (Pay Per Click) Manager that can walk the walk. Someone that, with our training, manage and improve PPC campaigns across Google and Microsoft ads. The role will cover paid search, shopping, display and remarketing, so having a solid grasp of these tools is important. However, starting as an apprentice, it’s possible you’ve not worked with these platforms before. So, we can help with the training as long as you have the right attributes.
Your duties and responsibilities in this role will consist of:
- Learning fundamentals of Pay Per Click Advertising.
- Generating monthly reports for client.
- Analysing the PPC accounts and developing recommended changes.
- Recording key actions from client meetings and helping implement them.
- Researching keywords and search trends to be implemented into an account/ account build.
Qualifications:
5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths).
Essential:
Personal qualities:
- Be excited by data and how this can be used to create change.
- Like working on a computer.
- Ability to focus and delve into the detail analytically.
- Able to think tactically and strategically about accounts - what do clients need? What’s going on in their industry? How can we deliver more relevant results for them? What is the data telling us?
- Build a solid relationship with clients - be a people person.
- Be organised.
- Be reliable.
- Willing to learn.
- Work as part of a team, adapting to new challenges.
- Effectively manage your time to deliver monthly commitments to clients.
- Be a little bit geeky.
Future prospects:
The role offers long term security and the opportunity to progress into a permanent position.
Benefits:
- Away days – we’ll look to have a day out of the office at least once but hopefully a few times a year. This is time to have a laugh, reflect and have a few beers. All on us, of course.
- Christmas – it’s a long year, so we like to give a bit of time back; depending on how it all falls, you may find you get a few extra days leave. Oh, and we have a party.
- Lunch treats – we like to get out from time to time to have a beer and something to eat, or we order in. We’ll let you know so your mum doesn’t have to make your sandwiches on that day.
- Taking on new challenges and responsibilities – we’ve always had an agile mind, adapting to overcome obstacles. To do this, learning new skills and techniques is essential.
- Profit share – it’s simple, if the business has a good year, this should be reflected to our team members.
- Half day Fridays – we’re in pursuit of the 4-day week, we’re not quite there yet so we’re committed to the 4.5-day week. At 13:00 every Friday we down tools. There’s no impact on pay, holiday. It’s on us.
- Holidays – at Black Lab you get 25 days plus the extra days we give at Christmas as well as Bank Holidays. Oh, and you get an extra day for your birthday. We also insist on cake for your birthday, don’t worry we’ll bring the cake and candles.
- Flexible working – whether you’re wanting to work from home a few days a week or you’re looking to be completely remote we’re happy to find a way that works for all. If you have commitments such as childcare, we can find a solution that works for you.
- Dogs – we’re dog friendly, Basil is often in the office and available for cuddles and pats.
Training to be provided:
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.
Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer, with training in how to:
- Source, plan, develop and deploy digital content across a variety of channels including your website and social media.
- Execute multi-channel digital campaigns using online platforms.
- Monitor and evaluate channel and campaign performance using different analytical tools.
- Adopt a test and learn approach to digital marketing activities, making recommendations for improvement.
IND123
Job Type: Apprenticeship
Salary: £19,000.00-£22,000.00 per year
Schedule:
Ability to commute/relocate:
- Otley, LS21 3JP: reliably commute or plan to relocate before starting work (required)
Application question(s):
Work Location: In person
Reference ID: SES - BlackLabDigital