Job Description
Online and in-stores across the country, our experts are bringing customers’ dreams to life. To continue being the best at what we do, we need the very best people. The big dreamers, go-getters and team players who thrive in fast-paced, high-energy environments.
With over 30 years at the forefront of an ever-evolving industry, we’re always looking for new ways to improve. Embracing new ideas and offering flexible solutions, both digitally and in-store to delight our customers, enhance their shopping experience and inspire our colleagues. And our work is only just beginning.
Understanding and communicating with our customers is essential to our success at Carpetright. To do that, we have teams of talented and innovative marketing experts. Join the marketing team at an exciting time for the brand and become a key contributor in our innovation journey, helping us fast forward our mission to be the best.
The opportunity: CRM Manager, Purfleet, Essex / Hybrid Working
About The opportunity:
We’re transforming the way we do things, so this is an exciting time to join our fantastic Customer Marketing Team. You’ll be charged with managing and delivering our CRM strategy across all business channels.
This is a key role within the business delivering the end-to-end CRM strategy in conjunction with the Head of Brand by ensuring full lifecycle management and in depth understanding of different customer segments and performance over time.
A little more detail:
- Create and implement customer retention strategies for each customer segment
- Develop customer targeting segmentation and personalisation within email communications
- Manage and grow active database
- Build CRM email calendar in line with business requirements and Brand campaigns
- Work closely with in house creative to ensure seamless customer experience across all touch points
- Implement full testing program across automation and BAU to ensure continuous improvement of KPIs
- Develop Full customer lifecycle plans and roadmap to deliver against all key touchpoints.
About you:
- Previous experience managing CRM within a multichannel retailer
- Experience with lifecycle management, building retention strategies and implementation of best practice processes.
- Commercially minded and able to demonstrate ROI delivered
- Experience managing team and 3rdparty suppliers
- Excellent communication and influencing skills, able to proactively challenge at all levels.
- Ability to manage own and others workload in an agile way
- Analytical and able to find solutions to challenges
- Customer obsessed
- A desire to continually question, learn and smile even when frustrated!
Ready for that next step? Browse our latest opportunities and discover how you can become one of the proud faces of Carpetright at www.carpetright.co.uk
Job Types: Full-time, Permanent
Schedule:
Ability to commute/relocate:
- PURFLEET-ON-THAMES: reliably commute or plan to relocate before starting work (required)
Work Location: Hybrid remote in PURFLEET-ON-THAMES