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Iolla Logo

Digital Marketer

Id Job: 316a7a4

🏠 On-site
💼 Iolla
📍 Glasgow, Scotland
2 days ago
💰 28000 – 34000 GBP ANNUAL

Job Description

IOLLA exists to make you look and feel great.

IOLLA is a fast growing, independent retailer of high quality eyewear; designed in house and enjoyed worldwide through our online and physical spaces. Our mission is to become the most popular eyewear brand wherever we are, rewarding those who make the journey with us.

Full-time · Glasgow · Salary £28,000 - £34,000 per annum

Would you like to become part of IOLLA's journey?

Due to our continued growth, we are recruiting a new role within the company, a Digital Marketer to; run paid ads, manage content, and plan SEO in order to drive site usage and ROI.

What you'll do

  • Carry out regular website audits and highlight any optimisation recommendations including content and advertising opportunities
  • Monitor and analyse website and campaign performance using data to inform and improve strategies
  • Execute key SEO recommendations
  • Manage pay-per-click advertising partners
  • Maintain email database to drive online sales
  • Develop and deliver email marketing campaigns to drive customer engagement and conversion
  • Work collaboratively within the Creative Team to ensure that campaigns are executed effectively across all digital channels including; website, email and online advertising
  • Report on all activities related to e-commerce and drive sales through this channel
  • Conduct ad-hoc competitor analysis on the current market and report back on key activity, product info, website services and digital offerings and feed back to the wider team
  • Stay up-to-date with the latest digital marketing trends and techniques

Join our team because:

  • You have a minimum of 2 years experience in digital marketing with a focus on email marketing, SEO, PPC advertising and website optimisation
  • You have a strong knowledge of email marketing platforms and best practices
  • You have experience with Google Analytics
  • You are proficient in learning new technology quickly
  • You have familiarity with PPC advertising including Google ad words and Meta Business advertising
  • You understand key metrics and how to measure
  • You have strong analytical and problem solving skills
  • You are able to work independently and as part of a team
  • You thrive in a busy, multi-task environment working at a fast pace
  • Ability to prioritise tasks and an ability to problem solve, with a capacity to think outside the box to find solutions

What you'll get:

  • A competitive salary with benefits and rewards in line with the success of the business
  • Company benefits include access to our reward platform offering over 900 retailer discounts, financial and mental wellbeing support and access to resources ranging from a HIIT class to a meditation session
  • Complimentary eyewear
  • A generous friends and family discount
  • Free on site parking at our HQ for all employees
  • To work for a brand who are proud to be a Real Living Wage employer
This role offers a flexible working location, with a minimum of 3 days in our Glasgow HQ.

We can’t wait to hear your story and look forward to meeting you!


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