At Sky Connect we are looking for a Senior Marketing Data Analyst that will develop data-driven solutions for go-to-market challenges, while also finding opportunities for optimisation and measurement to push brand and performance marketing to the next level. You will use data modelling to help feed the Marketing strategy and predict marketing performance. You will own and evolve the data that underpins our segmentation model, and the insights which decide how and when we market to our prospects and customers through various Marketing Channels (OBTM, DM, Email, Digital). You will define and implement key data processes e.g., data collection, data cleansing and analysis, for driving useful insights. You will drive the requirements for new data capability, such as identity management. As a key player in the data team, you will be responsible for ensuring our data quality and compliance, by defining KPIs, implementing monitoring measures and driving data quality issue remediation.
What You’ll Do:
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Run our Marketing Customer Database, ensuring data is segmented, cleansed and compliant for multiple Marketing channels.
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Combine multiple sources to assure a 360 view. Join our 1st and 3rd party data to gain practical insights: customer data, prospect data and analytics data
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Deliver optimised datasets to drive prospect acquisition and customer retention & upsell campaigns. Ensuring adequacy, accuracy and legitimacy of data
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Feed into requirements for appropriate platforms and solutions for the housing and analysis of data and improvements across our Data technology ecosystem
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Leverage sophisticated data analysis techniques and algorithms to evolve our segmentation model, to better understand and predict prospect and customer intent and eligibility for targeting
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Be part of a Data Governance Forum, responsible for developing and owning policies to be rolled out internally and assuring alignment to data governance policies and data quality processes, through quality threshold determination, strategic data quality monitoring and longer-term remediation strategies
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Liaise with 3rd party data providers on specific data requirements
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You will lead a small team of data and reporting analysts
What you'll bring:
Passion for solving business problems with data and ground breaking technology
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Minimum of 4 years’ experience in Data modelling (Segmentation, Attribution, Churn, Predictive modelling) or similar discipline, knowledge of data mining tools such as Modeller Saas, Python
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Data warehousing experience, including ETL (Extract, Transform, Load) skills. Knowledge on extracting and combining information from different data sources.
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Strong Business Intelligence skills and the ability to bring data to life
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Big data and analytical skills including SQL for enabling large scale data transformation and analysis, across a range of technologies
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Knowledge of data analytics tools, and experience using data platforms and technology: Cloud based platforms e.g. Google Cloud Platform. Data visualisation tools e.g. Tableau (or similar, Datorama), Google Data Studio, GA Cloud based platforms
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Statistical analysis skills to feed decision making
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Critical thinking and problem-solving, using data to solve business challenges
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Management experience
Team Overview
Sky Connect is a new, exciting division of Sky. We're passionate about giving small businesses a better broadband experience and we've learnt everything we know from one of the leading providers of business broadband in the United States, Comcast. With an exciting, fast-paced start up environment, we're looking for exceptional people, to help drive our business forward. And with the support of a truly trusting and collaborative team, you'll grow alongside our business.
The rewards
There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here’s a taster:
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Sky Q, for the TV you love all in one place
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A generous pension package
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Private healthcare
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Discounted mobile and broadband
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Access a wide range of exclusive Sky VIP rewards and experience
How you’ll work – hybrid working
The world has changed. And so have we. We’ve embraced hybrid working and split our time between unique office spaces and the convenience of working from home.
You’ll find out more about what hybrid working looks like for your role later on in the recruitment process.
Your office space
Osterley
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses
that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There are also plenty of bike
shelters and showers.
On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch
the latest shows and movies at our cinema, get your car washed, and even get pampered at our beauty salon.
Inclusion
Recognised as an ‘Inclusive Top 50 Employer’ and a ‘Times Top 50 Employer for Women’, we’re working hard to ensure we’re a truly inclusive place to work. This means we don’t just look at your CV. We’re more focused on who you are and the potential you’ll bring to Sky. We also know that everyone has a life outside work, So we're happy to discuss flexible working.
And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
A job you love to talk about
Inventive, forward-thinking minds come together to work in Tech, Product and Data at Sky. It’s a place where you can explore what if, how far, and what next. But better doesn’t stop at what we do, it’s how we do it, too. We embrace each other’s differences. We support our community and contribute to a sustainable future for our business and the planet. If you believe in better, we’ll back you all the way.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.