Description: To achieve and maximise the account retail performance targets as agreed with the Regional Sales Manager delivering key performance indicators. Recruit new customers to the brand via beauty rooms and on/off counter events. Implement an effective weekly business plan and to supervise one or more consultants.
Key Responsibilities
Team Co-ordination/Management
Effectively manage, motivate and support consultants to achieve and exceed target
Ensuring team are aware of target
Incentivise team to achieve target where appropriate
Coach consultants on performance issues
Plan and co-ordinate consultant rotas to ensure maximum cover during peak business hours
Make certain all tasks required for the effective operation of the counter are completed
Ensure compliance of all EPOS data requirements
Approaching customers and achieving sales
To achieve sales by adhering to La Prairie’s selling and Training guidelines.
Approach customers with an enthusiastic and easy-going opening
Set daily goals and review throughout the day
Traffic stop with ‘new’ launches or marketing focused promotions etc
Listen and identify customer needs
Ask the appropriate follow up questions in a friendly manner
Invite every customer to sit down and have a skincare consultation
Introduce a ‘Diamond servicer’ to all customers
Business Awareness and Administration
To be fully aware of individual and account performance against target and within department.
Complete a weekly business plan to be reviewed with RSM to compliment the marketing calendar
Arrange tailored events and on counter activity to ensure business plan is delivered
Awareness of competitor activity
Complete all paperwork and administration required accurately and on time
Ensure stock levels are being maintained and are sufficient for all retail expectations
Visual Merchandising
To ensure the La Prairie image is maximised in store.
Ensure the counter is spotlessly clean and well maintained
Make certain the counter is fully stocked and that all products are stored by category and shade sequence
All displays are strictly in accordance with Company Visual Merchandising guidelines and planograms
Report any counter issues are promptly communicated to Marketing HO
Communication
To ensure that you are informed about current and new business initiatives and to provide feedback to the RSM & Training Manager.
Ensure you are up to date at all times of the HO emails and feedback to the team
EPOS accuracy and compliance
Provide regular feedback to your RSM and Training Manager on issues effecting business performance
Ensure that you read Training Manual and Visual Merchandising Guidelines, actioning all relevant points
Develop and maintain good working relationships with all store based colleagues
Code of Conduct and Personal Appearance
To adhere to the behaviour outlined in the Consultant Employee Handbook
Comply to LP/Store start and finishing times and meal breaks
Represent Company image through personal appearance, interpersonal skills and style
Comply to the uniform and grooming standards as outlined in the Style & Grooming guidelines
Ensure that absences are notified on first day to the Store and to HR & Consultant Services Department at Head Office
Abide by La Prairie and Store rules at all times
We look forward to receiving your application.