As the industry is going through continued unpredicted change, and the needs of our consumers are continuing to evolve day by day we need to position our business, to win in digital & own the direct to the consumer experience through connected retail. By digitalizing our in store consumer proposition & elevating our in store experiences we’ll be able to commercialise this key growth driver for the business. The role itself will be critical in delivering this vision, working cross functionally with stores, store operations, technology, NSP and digital commerce teams to ensure solutions are delivered and individual tools outperform their sales target.