Job Description
What we offer
This will involve a mixture of working from home and working from the office in Frimley, Surrey (2 days minimum in the office per week).
This is a full-time position working a 40-hour week Monday – Friday, paying £48,000 - £53,000 p.a + bonus
and let’s not forget FREE Doughnuts!
Your new role
The core purpose of this role is to develop the shopper marketing plan for each of our partner channels and deliver at least 5% core growth year on year.
You will lead with deep performance analytics and converting this into a clear action plan that drives sales growth ahead of the market.
This role will lead the channel for the delivery of brilliant brand and category driving experiences at the point of purchase decision that, through unlocking shopper barriers and prompting triggers to purchase, positively influence shopper consideration, help to find the right product and/or convince the shopper to buy.
Key Accountabilities:
- Development & delivery of our shopper marketing plan
- Partner with key members leading multiple cross functional projects across the business
- Build customer relationships and lead the development of a Shopper Marketing Strategy with them
- Management of shopper marketing creative development process with creative partners/retailers
- Measure impact of our shopper marketing activities to build best practices and prioritise future spend
- Ensure efficient management of the allocated shopper marketing budget with regular reporting vs expected spend. Re-prioritising activity as required based on budget changes during the year
- Establish a set of trusted suppliers for all shopper marketing materials and review these ongoing based on cost, reliability, and creativity. Be mindful of sustainability implications of all activities with physical materials and seek to minimise our impact on the planet
- Work in partnership with brand and wider teams to make a winning impression with our partners at these key moments
- Partner with internal teams and PR agencies to ensure that we secure great coverage for our business and brands across various chosen channels to support our brand initiatives and strengthen our positioning as a supplier of choice in the market
- Lead as our shopper insight key business partner embedding shopper insights into the business
Your CV & Style
- Previous experience in this role or similar
- Ability to work autonomously
- Know shoppers and shopping behaviour and can translate insight into actionable campaigns
- Can develop, implement, and lead a strategic shopper marketing plan
- Ability to work with agencies, customers, colleagues, and experts
- Can evaluate, learn from Shopper Marketing programmes, and implement good practice
- Think green and are environmentally conscious. Understand the power of simplicity and are accountable for your actions
Your new company
Krispy Kreme is a company on a mission to become the most loved sweet treats brand in the world! We have brand love and sales growth goals in the UK & Ireland. Continuously improving our core range to meet changing customer needs, delivering new campaign news and breakthrough innovation is key to build this lead position, whilst providing many new reasons for new customers to visit us and our brand lovers to visit more frequently.
The People
We have foodies, drink lovers, sport enthusiasts, gym bunnies, movie buffs, history geeks, gamers, music fans, book worms and every other diverse range of people. We have Family people, Single people, Happy people. You will find a friend here – Come and be part of something awesome and share the joy, spread those smiles and become a Krispy Kremer!
Job Type: Full-time
Salary: £48,000.00-£53,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Discounted or free food
- Employee discount
- Free parking
- Life insurance
- On-site parking
- Private medical insurance
- Referral programme
- Sick pay
- Store discount
- Wellness programme
- Work from home
Schedule:
Supplemental pay types:
Ability to commute/relocate:
- Camberley, GU16: reliably commute or plan to relocate before starting work (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Camberley, GU16