Head of Community Growth (up to £60,000)
Immediate is the special interest content and platform company. Our fast-growing, multi-platform media business is home to more than 1,000 people across several business units, based in London, Bristol, Nottingham and Manchester. We focus on special interest markets, engaging with more than 75 million people globally each month, through world-class content, innovative new digital products and services and live events. Immediate Media was voted the UK’s Best Media Company to work for and 4th across all UK companies by Glassdoor in 2022.
About the role
As Head of Community Growth, you will be responsible for using social insights to identify new audiences, understand trends, benchmark competitors, build and manage communities whilst ensuring they drive brand and commercial objectives. Reporting into the Audience Engagement Director, you’ll be working across some of our most-loved brands such as; Radiotimes.com, BBC Good Food, Gardeners’ World, HistoryExtra and our Parenting titles. Through social audience discovery you will deliver insights and feedback, increase reach, drive traffic, grow brand presence, build trust and provide sources of revenue.
As Head of Community Growth you will;
- Develop and deliver a strategy to build and maintain our brands communities, by engaging with audiences across social platforms, reporting on key metrics that you will establish
- Identify community growth opportunities using social insights to reach new audiences where they are likely to interact through social listening, benchmarking and audience studies
- Lead on commercial opportunities – create ways to drive revenue through our current and future communities working closely with brand, sales, commerce and partnership teams
- Oversee social community moderation across our brand portfolio and interest groups, establishing key principles, guidelines, TOV and working with professional moderation resource. You will be responsible for managing the process, SLA, budgets and reporting
- Manage a direct report, Community Growth Lead, focused on achieving audience engagement, community growth, brand affinity, increased traffic and revenue
- Work closely with colleagues including brand, legal, PR and Burda Intl. teams to deliver best practise and to ensure any issues are resolved as efficiently and proactively as possible
- Feed into editorial, sales and marketing planning, sharing ideas for content creation, campaigns and commercial optimisation based on feedback you identify as relevant
Requirements
- A strong understanding of social and digital communities, with experience in discovering, growing and expanding relevant audiences
- Demonstrable experience of using social listening tools to discover new audiences
- Capability with social media tools to identify influencers, creators, manage UGC and set-up competitor benchmarking
- Experience of working with and managing a professional moderation resource
- Social media insight, analytics and reporting expertise across audiences and engagement
- Strong stakeholder management and ability to share knowledge and learnings
- Excellent verbal communication and writing skills with attention to detail
- Creative thinker – the ability to spot opportunities and develop them on your own
- Commercial acumen- experience of generating revenue opportunities through community
Benefits
- A relaxed working environment with regular socials including a summer festival
- Immediate Community webinars, well-being initiatives and Mental Health First aiders
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through our Love Learning platform
- A progressive and transparent culture with clear career progression
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.
Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;
We care
We succeed together
We enjoy the ride
We are bold
We never settle
We get on with it
People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.