At Fridays we’re famous for our pride, passion & personality.
So along with mouth-watering food and tempting drinks, we bring fun, friendliness and an extra large helping of good vibes to the table. It's what makes every day seem like Friday. We’ve been busy wowing our guests since 1965 when we opened our first restaurant in New York. But, we never rest on our laurels. We work hard to help recreate that Fridays Feeling for our guests… each and every day.
Behind every great unique Fridays experience, are our great Managers and Team! They are the heart and soul of everything we do, which is why we’re looking for a brilliant and passionate PR & Communications Manager to join our Marketing Team here at Fridays.
The right candidate will have responsibility for developing and driving the Public Relations strategy across the Fridays® and 63rd + 1st Brands. This is a fantastic opportunity for the right person to take their career to the next level with a truly famous global brand.
This is a Remote role with occasional UK travel.
What will you be doing?
Reporting to the Marketing Director the key responsibilities will include:
- Ownership of the full PR strategy, ensuring key brand targets are monitored, reported and achieved
- Managing the PR Agencies to help deliver high impact and sales driving Brand and PR campaigns
- Building and enhancing Fridays®’ reputation through proactive and reactive public relations activities, ensuring strong media coverage
- Discovering PR opportunities and delivering media releases and other content
- Forging relationships with key media and influencers in print, digital and broadcast media
- Managing the Fridays® LinkedIn account ensuring all relevant content is published
- Supporting the marketing plans for all new store openings, ensuring optimal local awareness through PR activity
- Managing the response to potential ‘crisis’ situations and ‘press threats’ and contribute to the company business continuity and crisis communications plans
- Managing the relationships for our charity and football partnerships ensuring activation plans are brand and sales driving
- Attending and hosting media events as required
- Managing and developing the PR & Communications Assistant
About you
- A minimum of five years’ experience in the PR industry either in-house with experience of managing PR agencies, or within an agency
- Track record of developing and delivering communication strategies is desirable, as is experience of working closely with journalists and responding to media requests
- Strong understanding of the significance of PR and the role it plays as a Marcomms channel and ability to present a compelling case for PR investment
- Ability to organise and plan PR strategies together with the tactics needed to achieve business ambitions and demonstrate success
- Excellent interpersonal skills for developing relationships with media representatives, handling challenging situations and advising senior leaders
- Able to work flexibly to support business needs such as: willingness to travel, attending evening events, socialising and networking with journalists, and be on call in the event of any crisis situations
- Have previous team management experience
- Passion and experience within the casual dining sector
Key Skills
- Excellent writing and editing skills and the ability to write compelling and creative copy
- Excellent speaking and presentation skills with a creative, collaborative, positive and can-do approach
- Strong IT skills in Word, Excel, PowerPoint and other essential reporting / monitoring systems
Qualifications
- Degree in either English, Communications, Public Relations, Marketing or Journalism
- Desired: professional accreditation with PR bodies such as CIPR or PRCA
About the Brand
With a fun, lively working environment, competitive salary and other benefits, Fridays offers a not to be missed work opportunity. At Fridays we deliver the best that we can to our guests and this is only possible due to the hard work of our teams. We are passionate about ensuring our teams are well and truly looked after and developed.