EU Senior Creative Marketing Manager
Location: Europe Flexible Location
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You’ll Do for Us:
- Support the Creative Strategy team in collaborating with the Category teams to define opportunities for brand growth outside of the regular IMX (integrated marketing experience) plans, and together build a plan to translate those opportunities into strategies.
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Support the creative Strategist on building Brand Architectures for local (water) brands, strategic thinking on benefit ladders, and translate them into strong Masterbrand creative platforms.
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Help to deploy the definition of the creative strategy and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
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Coordinate the Alignment of key stakeholders to IMX briefs; leading agency briefings & measuring the effectiveness of brand campaigns.
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Help to craft the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
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Contribute on the development of exciting Core Creative Ideas for Regional Brands and local brands
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Support on the development of the brands’ content strategies and of the overall marketing plan and manage process between agencies
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Accountable for translating and amplifying the Global Core Creative Ideas for Global and regional brands into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love (i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets)
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Coordinate the Execution of the plans to craft expressions of the Core Creative Idea, that are in consistence with the Brand Essence and Architecture.
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Relentlessly challenge for more innovative brand experiences.
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Work with counterparts to help develop and execute cohesive brand/category Creative Strategy.
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Work with Human Insights Team to support the translation of killer insights into powerful Creative Strategies.
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Be a role model in implementing the new ways of working.
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Leverage collective knowledge by sharing knowledge and experience across the Category and Marketing team.
Qualifications & Requirements:
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Significant marketing experience preferably in the field of FMCG
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Agency Creative or Planning Experience is preferred
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Deep consumer understanding and local trends, with a grounding in insights and analytics
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Ability and experience to work in cross-functional and cross-geographical teams and effectively collaborate with key stakeholders
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Experience working with local markets and the bottler is considered an asset
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Ability to develop IMX strategy and execution plans
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Strong communications and creative strategy skills
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Campaign development and amplification experience
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Experience with agile ways of working
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Business / commercial acumen, including financial expertise
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Experience in media relationships will be considered an asset
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Experience with digital eco-systems will be considered an asset
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Design thinking capability
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Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
- Ability to work under pressure and meet tight deadlines
MASTERY OF (REQUIRED)
1. COMMUNICATIONS / CREATIVE STRATEGY
2. HUMAN INSIGHTS
3. CAMPAIGN DEVELOPMENT & AMPLIFICATION
4. AGILE WAYS OF WORKING
BROAD EXPERTISE IN (GOOD TO HAVE)
1. BRAND (GROWTH) STRATEGY
2. BRAND ESSENCE & ARCHITECTURE DEVELOPMENT
3. MEDIA RELATIONSHIPS
4. DIGITAL ECO-SYSTEM
What We Can Do for You:
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
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Expansive & Diverse Customers: We focus on diversified and large range of customers each day
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Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make and impact every day
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Growth Culture: be protagonist of bringing to life new Coca-Cola vision and organization
Travel requirements:
Skills:
Visual Graphics; Creative Direction; Photography; Relationship Building; Strategic Thinking; Visual Design; Graphic Design; Creative Briefs; Project Management; Adobe Illustrator; UI UX; Adobe Photoshop; Storyboards; User Experience Design; Art Direction; Motion Graphics; Agency Management; Creative Design
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.