Job Description
Copywriter
Up to £28,000 p.a.
Margate, Kent
Permanent – 37.5 hrs, early finish Fridays
Benefits:
Early finish every Friday
Contributory Company Pension
Subsidised Private Healthcare
50% Staff Discount
25 days holiday + statutory and bank holidays
Would you like to work for a market leading, iconic business where innovation is key?
Are you a creative copywriter able to translate complex, jargon-based language into compelling content?
Would you like to work collaboratively with brand & digital teams and external agencies to develop the overall content strategy and the brand’s tone-of-voice?
If so, read on.
The Role:
- Apply copywriting skills to web content, blogs, campaigns, messaging strategy, product pages, social channels and landing pages.
- Work closely with the wider digital and brands team on external and internal brand voice initiatives.
- Drive updates and testing of website landing pages to improve key metrics.
- Use SEO best practices to inform your blog, landing page and meta-description content, while remaining true to each brand’s unique tone of voice.
- Manage a content marketing calendar, planning the creation and delivery of multi-channel content that will deliver our overall marketing goals.
- Monitor and review existing content online to ensure relevancy and to maintain the performance of content.
- Coordinate sign off for all assets from brand teams.
- Support the wider digital team with product launches, delivering the content needed to help achieve launch goals.
- Identify key selling points and create copy that appeals to a range of audiences.
- Continual testing and optimisation of email copy to improve conversion.
What does it Take?
If you are ready to be the voice that helps our client build their business, share in their success and really own it as a Copywriter, you'll need:
- Advanced written communication skills, with copy, content and UX writing experience across website and email channels.
- Understanding of SEO best practices to write creative copy that includes effective keyword placement.
- Experience in driving retention/increased time spent on website through optimisation of landing pages and content.
- Experience working with a tone of voice, challenging it and helping to evolve it where necessary.
- Strong skills in conceptual thinking, creating original content that targets a specific audience.
- Ability to create clear and concise copy whilst highlighting key product information and aligning with the business goals.
For more information please call us, we'd love to tell you more about this fantastic job.
Westin Par values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.
Candidates must be eligible to live and work in the UK. For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies, we are acting as an Employment Agency
Due to the high volume of applicants applying for all roles, we can only reply to candidates with the most relevant skills and experience. If you have not heard back from us within 48 hours of your application, please assume that you have been unsuccessful on this occasion.
Do not hesitate to contact us about this or any other roles.
Job Types: Full-time, Permanent
Salary: Up to £28,000.00 per year
Benefits:
- Additional leave
- Company pension
- Employee discount
- Free parking
- On-site parking
- Private medical insurance
Schedule:
Ability to commute/relocate:
- Margate, Kent: reliably commute or plan to relocate before starting work (required)
Experience:
- Copywriting: 1 year (required)
Work Location: In person
Reference ID: JD/CT/11230