Location: Remote (may be required to travel to London once a month)
Salary: £65,000 - £75,000 +10% bonus
Hours: 37.5
You and your role.
The Analytics Implementation Manager is responsible for ensuring accurate, comprehensive data capture across the Staysure Group’s digital estate of websites and apps. Managing all tagging in Google Tag Manager and work closely with colleagues and suppliers to ensure accurate, detailed data is available for reporting.
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Implementing tagging via GTM across websites and apps, employing best-of-breed practices including server-to-server implementation and Google consent mode.
- Involvement in implementing, and then full management of the Consent Management Platform (OneTrust), ensuring visitors consent choices are honoured and fully implemented across all digital data capture methods
- Creating briefs for all website and app tagging work, working closely with our Product Owners and offshore development teams
- Generating code to facilitate the collection of data into GTM and onto individual tags
- Ensuring the impact of tagging on site load speed speeds is minimised as much as possible
- Be the go-to expert on all matters connected to digital data capture and consent, including, but not limited to, topics around regulation, privacy and technology changes (e.g. browsers, cookies
- Monitoring data quality and proactively investigating issues and discrepancies
- Ensuring documentation of tagging and related topics in Confluence
- Supporting digital development teams to ensure accurate data capture, including educating them to include data in their thinking
- Assisting with the integration of digital data into dashboards (e.g. Looker GDS) and data warehouses (via BigQuery).
- Working with BigQuery, including running data queries
- Managing relationship with analytics and data agencies where they exist, leading on projects - including GA4 rollout
- Taking a proactive approach in reviewing existing systems and processes, suggesting areas for improvement, and helping deliver them
- Staying-up-to date with industry developments, best practices, consumer experience research and new technologies
- Occasional analysis to support digital marketing colleagues when additional analyst resource is required
Requirements:
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Four or more years of experience of implementing tags through Google Tag Manager across websites and apps
- Two or more years of experience of writing code for data capture purposes, including HTML and JavaScript
- Experience documenting requirements for developers and testing resulting work, including troubleshooting
- Three or more years of experience of Google Analytics Universal Analytics implementation and maintenance
- Awareness of the differences between Universal Analytics and GA4 in terms of implementation, data capture methodologies and reporting
- Experience of implementing common advertising platform tags – Google Ads, MS Ads, Meta, SA360 etc – and working with less well-known tags
- Awareness of server-to-server tag serving; experience of setting-up S2S a bonus
- Awareness of consent management platforms; experience implementing a bonus
- Experience integrating data into data warehouses or Big Query and building GDS Looker dashboards
- Experience of digital transformation projects or site migrations an advantage
- Experience analysing the performance of apps, website or digital marketing channels against commercial objectives is an advantage
- Strong understanding of digital marketing channels including the characteristics of each channel and how they impact data capture and analysis
- Strong organisational and communication skills – we have multiple websites and apps with demanding stakeholders