Job Description
Digital Marketing Executive
Lion Quays Resort - Oswestry
Salary: £25,000 per annum
Hours: 40 hours per week, Monday to Friday
We’re seeking an innovative and versatile Digital Marketing Executive to help promote the brand and services of our 3 resorts around the UK. You will need the ability to identify new marketing leads and the expertise to translate these into digital campaigns to boost brand, awareness and reputation.
The Digital Marketing Executive will be creative and proactive with the drive and ambition to develop, and must be able to work on their own initiative, have a positive approach and the confidence to put forward their own ideas when appropriate.
Main Responsibilities / Key Accountabilities:
- Working closely with the Hotel Manager and Directors to develop the marketing strategy for the company, in line with the company objectives.
- Analyse market trends, pricing, demographics, and be responsible for competitor and customer profiling research.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Testing marketing ideas and analysing results through analytics
- Managing website content creation taking the lead with content management and strategies to drive online revenue.
- Work closely with our external website agency to track conversation rates, make improvements and updates to the website.
- Working to improve search engine optimisation through a programme of outreach and content marketing activities.
- Develop and manage PPC campaigns and track progress.
- Social media platforms – planning calendar, posting in line with the agreed schedule and goals set, developing content, building engagement and visibility, and tracking the performance.
SKILLS:
- Working with google analitics and similar platforms (ESSENTIAL)
- Close attention to detail
- Ability to work under pressure
- Excellent verbal and written communication skills
- Excellent social media skills.
- A good understanding of direct marketing techniques, especially digital advertising
- A keen interest in copy writing and an understanding of what makes good content
- Previously worked on a MAC
- A good understanding of programmes such as QuarkXPress, Adobe and Photoshop.
EXPERIENCE:
We require an experienced Digital Marketing Executive who is able to hit the ground running. You will work closely with our Group Marketing Manager and Group Brand and Compliance Manager to ensure all contect created for the resorts hit the high standards we aim for at LQ Resorts.
Job Types: Full-time, Permanent
Salary: £25,000.00 per year
Benefits:
- Company pension
- Discounted or free food
- Employee discount
- Free parking
- Gym membership
- On-site parking
- Store discount
- Wellness programme
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Oswestry, SY11 3EN: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 1 year (preferred)
Work Location: One location