Job Description
Assistant Marketing Manager
The Assistant Marketing Manager works across the full marketing suite in order to raise the profile of Shangri-La The Shard, London. The Assistant Marketing Manager plays a key role in driving guest loyalty across the hotel through helping create and execute a clear marketing strategy. The candidate is responsible for being commercially-minded and driving room bookings and covers in the hotel’s restaurants and bars through online and offline marketing activity, partnerships and social media.
Key Areas:
Marketing
Loyalty
Social Media
Partnerships
Direct Marketing
Advertising
Support function
Guiding Principles
Work with the Assistant Director of Marketing & Communications in developing and executing holistic marketing strategies and action items for the luxury lifestyle property and for its multiple food and beverage outlets
Assists the ADOMC in developing & effectively communicating annual marketing plans and activities for hotel & outlets with key stake holders on a regularly scheduled basis
Management of Marketing Coordinator on daily tasks such as design, collateral, signage, and menu and website platform updates
Specifically spearhead a content strategy for the property's websites and develop a digital campaign strategy
Work with the regional Digital Marketing team to create a content strategy for the property's websites & a campaign strategy for demand generation activities
Develop an annual plan for social media platforms
Manage the activation, engagement & acquisition strategies for Shangri-La’s loyalty program Shangri-La Circle on property to meet enrolment and other loyalty marketing goals assigned to the hotel
Create and execute the social media strategy for the hotel and oversee the planning and execution of the social media calendar
Assist with establishing corporate partnerships and luxury retail marketing partnerships to help drive revenue for the hotel.
Oversee the production of all hotel & F&B content created by the Creative Communications and Marketing Manager (copy, photography, video and sales and hotel collateral) with input from the regional digital team and ensure compliance to brand standards and guidelines.
Skills required:
Fluent in English - both oral and written
Clear and confident communicator
Minimum of three to five years’ marketing experience with a luxury brand or hospitality within the London market
Degree in marketing a bonus
Possesses extensive knowledge of digital and direct marketing
Advanced analytical and interpersonal skills
Experience in working with multiple CMS systems
Advanced computer skills including Excel and word
Ability to convert vision into specific and tangible actions to benefit the hotel
About us:
The Shangri-La Hotel London is located in the Shard, Western Europe’s tallest building. We are the first elevated luxury hotel in the city, bringing our roots in Asian hospitality to the West. Our hotel offers 202 guestrooms and suites – located throughout levels 34 & 52 of The Shard; with unparalleled views across London, the hotel features several signature dining venues & three river-facing event spaces. Located in London's most historic area, the hotel is nearby the financial hubs of the City and Canary Wharf as well as key tourist attractions such as Tate Modern, the Tower of London, St. Paul’s Cathedral, Shakespeare's Globe and Borough Market.
What we offer:
Competitive salaries
Investment in your development
Internal promotions and endless opportunities
Free meals on duty
Uniforms provided and laundered on site
Staff rates at properties worldwide
Discounts in our F&B Outlets
Discounts on local businesses
Please note that all applicants must be eligible to live and work in the UK, without restrictions. Documented evidence of eligibility will be required from all candidates.