Our Role
We’re looking for a talented and enthusiastic individual to join our growing marketing department, within the CRM team. Reporting to the CRM Executive, you will support the brochure and email CRM channels throughout the UK and international territories. From initial planning on a seasonal and ad-hoc basis, through to briefing internal and external departments, implementation, and results evaluation. Aiming to drive brand engagement and delivering demand through use of most commercially relevant content, and always with the customer front of mind.
What you'll be doing
- Coordinate campaigns for both brochure and email CRM; targeting specific collateral / creative to the key areas of the database for UK, ROW and USA.
- Testing and refining best methods of communication to each segment and market to elicit best response and/or increase demand, this includes:
- Creative briefing (copy / layout)
- Signing off email campaigns, HTML and tests, with a keen eye for attention to detail and ensuring perfect execution every time
- Ensuring that email content is consistent with the wider business focus, including online home pages, social content, and visual merchandising.
- Assist in the coordination of the email sign-off process, including creative, product content (Buying/Merchandising) and functionality with shared responsibility for final email sign off.
- Liaising with Campaign Executive on promotional code functionality and testing.
- Presentations to key stakeholders
- Calendar and workflow management
- Weekly result reporting
- To actively adhere to the brochure marketing critical path and email marketing calendar, ensuring that creative, production and analytical resources are working to schedule. You will work closely with the wider creative team to ensure synergy between Creative and Marketing.
- To present a hawk-like focus on service delivery, quality and cost effectiveness.
- Working across the wider business functions, including the Marketing, Insight, Creative, Trade and Merchandising teams, to ensure brand guidelines are followed, segment promotions are managed, and coherent creative briefing is completed.
- Required to keep an eye on best in market competitor examples and share suggestions of ways to implement these into campaign / seasonal planning.
- An expert attention to detail applied to all aspects of the day job, including but not limited to, creative sign offs and proofing.
- Weekly in-depth reporting of performance, including marketing metrics and demand (through use of Adobe Analytics / internal insight). Working closely with the Analysts to decipher test results and any further analysis.
- Monitor competitor’s campaigns and report on relevant activity, promotions and send frequency
The skills & experience that you’ll need
- Education to degree level
- Proven experience in a similar marketing role managing complex campaigns. Direct mail / email marketing
- experience preferable
- Process management experience
- Strong organisational skills
- Good level of numeracy and excellent communication skills
- Computer literacy Excel, Word, and PowerPoint
What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
- Discount -Up to 50% discount (dependent on contract type)
- Holiday – 23 days rising to 25 with length of service
- Holiday Buy – opportunity to buy up to an additional 5 days holiday
- 10% Bonus Potential - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme.
- Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle
- Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
- Continued Development – we offer structured support from our own in house Learning and Development Hub
- Pension Scheme
- Life Assurance
Additional Benefits
- Fruit basket daily
- Tea and coffee provided
- Working from Home - option to work from home on Mondays and Fridays
- Social - Christmas party/social events throughout the year
- Seasonal Sample Sales
- Volunteer Day - with a charity of your choice
- Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym