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Intequal

Digital Marketing and Social Media Apprenticeship

Id Job: 316a354

🏢 On-site
💼 Intequal
📍 London, England
🕒 1 day ago
💰 7.28 GBP HOURLY

Job Description

Brief overview of the role:
We are looking for an apprentice to specialise in social media content and e-Commerce.

Working week:
Monday to Friday. 830-1730.

Positions available:
1

Vacancy description:
Some key duties are;
  • You will pay special attention to creating engaging content
  • Manage and run social media campaigns
  • Analyse data for social media campaigns
  • Make recommendations based on social media engagement

You will also play a key role in developing and supporting the e-Commerce activity. This is a new initiative, so developing key strategies for sales and growth are pivotal in making this a success. There is the opportunity to really make this your own and be a key part in the growth of the business.

Requirements and prospects


Qualifications Required:

None specifically, but you should be able to showcase your creative skills.

Desired skills:
You should have a creative mind and approach to writing engaging and meaningful content. You should also have some understanding of direct sales and customer engagement.

Personal Qualities:
  • Attention to detail is critical
  • Excellent written and spoken communication skills
  • Excellent grasp of English with particular attention to grammar, spelling etc
  • Creative
  • Can-do attitude

Training to be provided:

CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
  • Customer engagement and market segmentation
  • Customer lifecycle
  • Digital and Social Media Strategies
  • Exploiting real-time information
  • Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
  • Security levels necessary to protect data
  • Digital etiquette
  • Customer Relationship Management systems
  • Understand the differences between all the major digital and social media platforms
  • Plan digital content based on audience needs
  • How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
  • Compatibility of code on different platforms
  • Components involved in web development
  • Hosting and serving
  • Search Engines
  • How local (cookies) or session data storage is utilised
  • Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
  • Layout, reporting, campaign and conversion tracking
  • Data collection, setup and configuration
  • Analysis tools and techniques
  • Advanced marketing tool

Future Prospects:
There is a full-time role available upon successful completion of the apprenticeship.

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