Job Description
*** PLEASE ONLY APPLY IF YOU HAVE MARKETING AGENCY EXPERIENCE - OTHERWISE YOUR APPLICATION WILL NOT BE CONSIDERED ***
Maple Forest are a growing dynamic dedicated Pay Per Click (PPC) digital marketing agency based in London. Our focus is on creating and managing the very best digital marketing campaign strategies for clients of all sizes across varied sectors. Our expertise spans all paid/sponsored marketing channels with a particular focus on Google Ads, Facebook Ads, Instagram and Bing Ads to name but a few.
We take a holistic approach to online marketing and utilise multiple tools and platforms to achieve the best results for our clients. Our drive and track record mean that we’re constantly looking to improve our clients marketing strategies, balancing both creativity and proven best practices to exceed sales revenue targets, lead generation targets, and their return on investment.
We are seeking a enthusiastic and capable Digital Marketer to join our team. The ideal candidate will work across a variety of accounts and will lead and be accountable for all Google Ads PPC as well as Paid Social Ads activity for their specific clients, supported by a Senior Account Manager.
What the role involves?
- Managing the day-to-day planning, strategy, execution and delivery of Google Ads and Paid Social marketing campaigns on Facebook, Instagram, LinkedIn
- Accurate Budget management and forecasting ability
- Proactively manage and optimise multiple campaigns for clients from various industries and report accurately on campaign performance
- Dealing directly with clients on a daily basis, helping to build strong relationships and being a consistent source of knowledge
- Analyse campaign performance with regular data analysis, measure against client KPIs; report on any trends
- Optimise campaigns / accounts for improved ROAS and CPA / CPL
- Monitor data sources for new trends, and highlight relevant business growth opportunities
- Demonstrate understanding of complex tracking and work with system providers to troubleshoot any issues that may arise.
- Responsible for ensuring all weekly, monthly & ad hoc reports for your clients are produced in a timely and accurate manner.
- Provide support on new business pitches and create proposals for prospects
- Experiment with relevant new technologies and strategies
What are we looking for?
- Passionate about Digital Marketing and keen to engage with the fast changing world of Google, Social Media, Video Advertising, and general digital marketing
- A proven track record of managing a portfolio of clients with multiple campaigns
- Minimum 2 years Digital Marketing experience
- Advanced knowledge of Google tracking tags and Facebook Pixel implementation and event tracking (incl. Conversion API)
- A creative mind, who sees opportunity and can create compelling ad copy
- Understand different approaches for different KPI's and how best to achieve these within the specific marketing platforms
- Ability to prioritise and focus, with a high level of attention to detail.
- Highly analytical approach and ability to decipher stats and trends
- Good understanding of landing pages and Conversion Rate Optimisation techniques
- Excellent communication and interpersonal skills
- Fluent written and spoken English
- Fun and approachable personality
- Self-starter, able to work effectively in a small team
- Positive attitude, adaptable and thrives against challenges
- Reliable and dependable
- Calm and patient under pressure
- A creative thinker with the ability to troubleshoot issues quickly and effectively
- Extremely well organised with a natural ability to deliver to continuous deadlines
- On a day-to-day basis, you can communicate directly with mid-level stakeholders; attend or lead meetings, create marketing account strategies and implement them as required.
The successful candidate will have the opportunity to delve into some of the most competitive online sectors, including retail, health and beauty, construction and numerous service sectors.
Job Type: Full-time
Salary: £30,000.00-£35,000.00 per year
Benefits:
- Company pension
- Work from home
Schedule:
Education:
Experience:
- Google Ads Marketing: 2 years (required)
- Digital Marketing: 2 years (required)
- Facebook Ads Advertising: 2 years (required)
Work Location: One location