Job Description
A Digital Marketing Specialist will manage all stages of digital marketing campaigns including web development, search engine optimisation, paid social media campaigns, media buying, and email marketing. This includes:
- Plan, execute & manage paid media campaigns across paid search & display channels.
- Provide channel strategy input & recommendations to meet brand objectives & KPI goals.
- Perform ongoing campaign optimisations & provide recommendations for performance improvements (audience targeting, keyword research, competitive insights, creative recommendations, etc.)
- Write ad copy for paid search.
- Assist with weekly & monthly paid media reporting and campaign analyses.
- SEO reporting and keyword tracking to ensure paid and organic strategies complement each other.
- Stay updated on industry trends & best practices across managed ad platforms & channels.
- Website and social media audits.
- Sentiment analysis and Digital benchmarking.
- Digital Network Mapping.
- Use analysis to report to and inform creative team.
- Working closely with others on the campaign team to ensure assets such as ads, landing pages and campaign emails are set up correctly, with best practice in mind, and on-brand for our client.
The skills and qualifications required to fulfil the role of Digital Marketing Specialist are:
- Minimum 3+ years previous experience within digital advertising/media buying (agency experience preferred).
- Experience with Google DTM/Adwords, Meta Ads, and Twitter ads platforms (Google Ads Certified preferred).
- Familiarity with tracking tools (Preferably Falcon.io/Brandwatch).
- Experience using the Adobe suite of products and/or other CMS or content creation tools.
- Update-to-date on digital marketing best practices.
- Proficiency with excel.
- Detail oriented & data-driven.
- Ability to quickly learn and process information.
- Organisation and time management skills.
- Professional drive and a strong desire to learn.
- Light experience/interest in website development.
If you are successful, we will be in contact between 4pm and 6pm on Wednesday 15th February.
Contract includes up to 30 days overseas (Europe) - travel days, flights, accommodation and food stipend covered.
Job Type: Fixed term contract
Contract length: 2 months
Salary: £4,000.00-£4,500.00 per month
Schedule:
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Education:
- A-Level or equivalent (preferred)
Experience:
- Digital marketing (required)
- Paid media and search (required)
Work Location: One location
Application deadline: 24/02/2023
Reference ID: SHFT DMS Feb 2023
Expected start date: 27/02/2023
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