Job Description :
Employer Brand Manager, Europe - 12 months FTC
Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
This is a hands-on role reporting to the Head of Talent Engagement for the Europe Markets, working on key activities and campaigns to support the attraction of talent for Diageo. You’ll love building relationships, working collaboratively, uncover challenges and useful insights that help you come up with creative solutions that innovate.
From channel strategy, content planning and creation, to devising communications and running campaigns, you’ll effortlessly manage employer brand activity that helps to build our employer brand and reputation with diverse audiences across our European markets. You’ll understand the power of advocacy and storytelling, and your knowledge of the talent space and what candidates look for in employers, ensures you prioritize penetrating key candidate moments with the right content in the right format at the right moment, increasing conversion at every stage of quality diverse talent.
Lead and own the Employer Brand strategy across the Europe Markets, supporting local TE teams in attraction efforts by understanding hiring/business demands and local talent landscapes.
Run both tactical and strategic campaigns aimed at generating quality applications from a diverse range of candidates.
Create innovative campaign initiatives executed across the right platforms to drive engagement and evolve our employer brand locally.
Build and run the partnerships and event strategy for the Europe Markets.
Unleashing your creativity and use global EB frameworks to instigate, create and run events, photo and video shoots.
Build and maintain relationships with internal partners including Global Employer Brand, HR, CR, and Inclusion& Diversity teams to gather internal resources to help build external narrative and align our global employer branding campaigns and activities to key communications initiatives and hiring needs across the business.
Support the implementation of the Global Employer Brand in the markets and ensure our brand toolkits are brought to life
Partner with the global team to manage external local Marketing Design agency for initiatives.
Understand EVP – narrative and messaging pillars. Use this to optimize channel strategy and plan monthly content calendars which amplify our compelling story.
To be successful in role, you'll have
Experience in Employer Branding and/or Recruitment Marketing
A track record in driving successful employer branding/marketing initiatives.
Ability to use metrics to demonstrate success in building /strengthening an employer branding proposition.
Strong ability to influence and align key decision makers.
Deep personal accountability for great performance.
Ability to juggle multiple competing priorities, while remaining composed, thorough and detail orientated.
Resourceful –able to think creatively and cost effectively.
Always on top of industry changes. Proactive, shapes the future - able to spot future trends and position Diageo to capitalise on these.
The ability to be agile and pivot at short notice.
Passionate, proactive, solution orientated, creative and able to think and learn quickly.
Great teammate and empower others.
Project management skills – ability to plan and manage your time effectively. You will have experience of working on multiple projects simultaneously.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Join us and you can also expect a highly competitive and flexible rewards and benefits package, including:
Contemporary work life balance policies and wellbeing activities
On site gym or subsidised gym membership
Contributory pension scheme
Comprehensive health insurance for you and your family
On site nursery or vouchers
Annual bonus of circa 15% of your base salary (dependent on performance)
Share options
28 days’ vacation per annum
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level!
Then this may be the opportunity for you!
Worker Type :
Fixed Term Contract (Fixed Term)
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date :
2023-02-14-08:00