Job Description
Job Purpose
Through a variety of digital and offline channels, the Marketing Executive will help maximise awareness, enquiries and revenue across market segments and support the delivery of revenue budgets. With a focus on new customer acquisition, this varied role will work across the full marketing mix on delivering the annual marketing plan.
About Us
The Lensbury is full of surprises, nestled on the banks of the River Thames and set in 25 acres of beautiful landscaped grounds on the banks of the River Thames. The award-winning hotel boasts unrivalled indoor and outdoor leisure facilities, a luxury spa and a hi-tech Conference Centre.
Principal Accountabilities
- Updating, optimising and managing content across The Lensbury website via the WordPress CMS
- Supporting the delivery of e-marketing campaigns and calendar, re-marketing and database management in line with GDPR guidelines
- Owning the data acquisition activities to build owned database for multiple market segments
- Working closely with PR agency to successfully support PR plan, activations and press visits
- Working closely with creative agency on marketing campaigns for all business segments, creating clear creative briefs and managing projects to successful completion
- Working closely with eCommerce Manager to support with the delivery of The Lensbury digital marketing strategy
- Assisting with the creation of a variety of printed materials and collateral across the business, both internally and externally
- Ensure The Lensbury brand guidelines are being applied consistently across the business acting as brand guardian
- Executing the social media plan, producing relevant social media content and managing reactive social media management
- Work alongside all departments to create original and engaging social media, digital and print content including photography and videography
- Updating and ensuring all 3rd party advertising sites are fully up to date
- Analysing and reporting on effectiveness of marketing activities with a focus on ROI
- Actively seeking, identifying and suggesting new marketing opportunities
Knowledge, Skills and Experience
- Experience of working in a similar working environment preferable, with a clear understanding of digital marketing channels and platforms including CMS, social media, and e-marketing tools
- Creative flair with a passion for content creation
- WordPress CMS experience preferable
- Excellent time management
- Design and copywriting skills. Knowledge of Photoshop/InDesign is desirable
- Excellent written and communication skills
- Knowledge/experience of the hotel/hospitality/leisure/event industry is desirable
Job Types: Full-time, Permanent
Salary: Up to £30,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Free parking
- Gym membership
- Life insurance
- On-site parking
- Referral programme
- Relocation assistance
- Sick pay
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Teddington: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital Marketing: 1 year (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person