Job Description
The Assistant Store Manager drives sales growth as the leader of the customer experience on the sales floor, and has a primary duty of management, actively directing and managing direct reports. Assistant Store Manager is also responsible for achieving results through growing and developing the selling team to deliver individual and team success.
Key Responsibilities:
Assists the Store Manager in the overall management of the store
Assumes total store leadership in absence of the Store Manager and is a partner in the strategic planning of short and long term goals
Leads the sales floor and drives store results through the selling team
Leads and develops leaders and associates in various roles and levels including managers and associates
Manages competing priorities and business complexities in our higher volume stores, while delivering a memorable customer experience
Develops and executes short and long term strategies to drive top line sales
Role models, coaches and develops best-in-class selling behaviors
Leads and inspires associates to unlock individual potential for extraordinary selling results
Accountable for the development of associates’ product knowledge which in turn, enables high performance selling
Responsible for the talent life cycle of direct reports, including recruitment, hiring, onboarding, training, development, performance management, terminations and succession planning
Leads direct reports to maintain merchandise presentation standards while selling
All leadership roles at Victoria’s Secret are responsible for:
Delivering top line sales results and growing the business through business insight to action
Leading the sales floor while assigned to the role of the Customer Sales Lead (CSL)
Maintaining a focus on bras as the premier product differentiator, to build loyalty and support our "Best at Bras" culture
Creating emotionally engaging customer experiences, consistent with the brand vision
Building customer loyalty through current brand strategies, including credit (US only) and customer relationship marketing
Building and growing high performing teams
Leading change through positivity and a growth mindset
Upholding positive associate relations that lead to engagement in the brand and the team
Understanding and leveraging visual merchandising filters to create a compelling store environment that grows sales
Driving operating fundamentals
Effectively managing and controlling expenses
Executing store opening and closing procedures
Creating an awareness of, and building capability in, loss prevention
Reinforcing store strategy to reduce shrink
Managing all activities related to providing a safe work environment
Understanding, demonstrating and enforcing Company values
Success Measures:
Sales Comps (Likes)
Bra Comps (Likes)
Shrink
Conversion
Return on Visit (ROV)
Payroll
Associate Opinion Survey (AOS) Results
Retention of top talent
Loyalty
Qualifications - External
Previous experience leading leaders and teams preferred
Proven ability to lead a pay-for-performance selling team preferred
Demonstrates ability to improve customer satisfaction and drive customer loyalty
Proven ability to effectively delegate, follow up and communicate with all levels of the organisation
Demonstrates ability to manage complex and competing priorities through time management and organisational skills
Demonstrates ability to assess talent, coach, develop and manage performance
Demonstrates business acumen with strong strategic and analytical skills
Demonstrates excellent visual merchandising skills
Schedule flexibility that includes evenings, weekends, holidays, and non-business hours
Job Types: Full-time, Permanent
Schedule:
Work Location: One location
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