
Channel Executive
Id Job: 316a334
Id Job: 316a334
About Us
We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.
As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, weβre fully committed to creating and maintaining an environment that celebrates and respects difference.
The Role
The Channel Executive is responsible for set initiatives or customer accounts, defining growth strategies through understanding of market dynamics and analysis.
As part of a dynamic team, you will have regular interactions with Key Account Directors/Area Business Managers, Head of Key Accounts/Field Sales and senior customer contacts.
Working in partnership with our Insights Department, Brand Marketing and Sales teams you will help us to define our Annual Business Plan & quarterly Sales & Trade Marketing strategy. You will be jointly responsible for leading the commercial analysis using a range of data sets including Sales in / Out, consumer demographics and footfall tracking, consumer trends and loyalty programme participation to ensuring we have an investment plan focused on the right product, marketing and promotional activities by channel.
Within the key account and wholesale channels you will assume the role of a category expert supporting the grocery account directors in the delivery of our JBPβs and provide tailored advice and direction to the grocery buyers, our customers.
Within the convivence channel you will identify opportunities from national down to postcode level and work as part of a team to devise tailored investment plans to deliver sustainable market share growth.
Key Accountabilities
Communications and Working Relationships:
Internal:
Trade Marketing, Consumer Marketing, I&I, CLA, Cluster Market Team
External:
Relevant industry bodies, IGD, Buyers, Account Directors/Managers
Skills & Experience
Essential:
Desirable:
About you
You are highly commercial and analytical, comfortable interpreting complex data and working with a wide range of insights to make fact-based decisions. With a background in sales, buying, account management or marketing, youβre able to translate insights in to strategic plans detailing focused customer marketing actions. You can develop strategies based on real world insight and bring people along with you using strong communication and stakeholder management skills. You are able to adapt your presentation style to your audience both internally and externally.
You have pre-existing knowledge of, or are a fast and curious learner, quickly gaining knowledge of, the category, market trends, retailers, and consumers all of which will help you to identify key opportunities, strengths and weaknesses which will inform your day to day decisions.
What we offer
Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays). and hybrid work
Next steps:
Interested applicants should apply with their CV highlighting their suitability for the role