Reporting to CRM Manager
About Trafalgar Tickets
Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London’s premier ticket agency: London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.
About the Role
Trafalgar Tickets is seeking a dynamic CRM Executive to support the delivery of the CRM strategy to drive retention and audience development as part of the marketing function, across all our ticketing assets including venues and our agency brands.
Key Responsibilities
- As part of the CRM team, support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
- Driving loyalty and lifetime value from the existing customer-base by providing a data-driven marketing approach.
- Provide full end-to-end marketing campaign management and delivery for our digital-first ticket agent brands, working with both internal and external teams.
- Coordinate digital campaigns for the UK regional venues.
- For our ticket agent brands, oversight of marketing content initiatives to ensure customer/client engagement, delivering a positive customer experience.
- Through highly personalised communication, mostly via direct marketing channels, like email, the setup and analysis of marketing campaigns including automations.
- A deep understanding of customer segmentation approaches in the support of the marketing function to deliver effective customer/profile targeting.
- Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
- Execute and support the analysis of marketing campaigns and CRM strategy, with the building and supplying of reports to stakeholders.
- Delve into the data to uncover customer and performance insights.
- Develop and grow marketing revenue through selling marketing services, including ad space within our ticket agent brands.
- Day-to-day running of our CRM systems.
- Support the administration and development of any membership schemes
- Maintain the processes and toolkits to empower the centralised campaign program for our UK regional venues and agency brands.
- Always acting in accordance with Trafalgar Entertainment’s values and ethics.
- Any other ad-hoc duties as required.
About You
We are looking for individuals that can work as part of a team and individually to achieve and deliver Our Values: Creativity, Collaboration, Excellence, and Respect.
- You have a minimum of 12 months experience with a CRM system.
- Knowledge of customer personalisation and dynamic content to drive relevancy and results.
- Impeccable attention to detail.
- You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
- You have experience of delivering excellent customer experience across channels.
- Able to adapt to a fast-paced environment.
- Very well organised and good with time management.
- Experience working collaboratively within a team and across multiple departments.
Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are curious, courageous and ambitious, empowering people to challenge and innovate in pursuit of excellence.
We offer competitive remuneration and benefits package.
Early applications are strongly encouraged. If successful, you will be invited to an initial first round interview.