Role Introduction:
We’re looking for a driven, enthusiastic marketeer ready to make the next step and take a pivotal role in our Legal demand generation team. You will be responsible for participating in, building and executing marketing campaigns, predominantly through the use of quality content, that delivers qualified sales leads and pipeline to our Legal sales team. It’s crucial to understand our audiences and create suitable content that will be engaging to our target personas.
What You Will Do:
.What you will be doing:
- Work alongside the Head of Marketing to create a content strategy and plan which works alongside our campaign plans.
- Writing long and short form content for on and offline channels.
- Content creation working in house and with partners including blogs, whitepapers, podcasts, video and webinars.
- SEO: ensuring content is as optimised as it can be to contribute to our SEO strategy through the use of keywords and original, rich content.
- Work with external copy writers and agencies to create briefs, proof read and distribute content accordingly in line with our campaign plans.
- Work with the sales teams and across the legal team where necessary for content creation, e.g. interviews for thought leadership, product specific content etc.
- Work with internal and external creative teams to ensure all content remains on brand.
- Measure and report back on the success of different forms of content to allow the team to optimise marketing campaigns.
- Ensure content is shared appropriately internally to feed into business development and sales cadences.
- Contribute to the marketing plan for the business unit.
- Ensure external content campaigns run on time and to budget.
- Awareness of and contribution to the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
- Identify, recommend and manage third party resources as required.
You will work closely with Head of Marketing for our Legal division to deliver a robust marketing content plan and play an integral role in driving continuous improvement in all marketing efforts based on analysis of ongoing results.
What You Will Have:
- Previous marketing experience with aspirations to develop your career in marketing, specifically through the use of content.
- Strong writing skills and past experience of successful content creation.
- Understanding of commercial and business challenges
- Market (Vertical / IT) knowledge and organisational awareness
- Relationship management skills with internal stakeholders and customers
- Excellent communications skills with the ability to interface at all levels of management
- Willingness to learn, think analytically and work collaboratively in a growing marketing team
- Highly creative, proactive, decisive and organised
- Confident and enthusiastic showing a strong ability to learn and expand the role
- Ability to manage multiple tasks
- Commitment to excellence
What We Do For You:
Wellbeing focussed – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral
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Generous Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
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Summer Fridays – Every Friday afternoon off throughout July and August 2022 (or equivalent time in the week)
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Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important
- Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
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Income protection insurance – Providing you with support and assistance when you need it most
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Life insurance - 4x times salary to help give you and your loved ones peace of mind
Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally
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Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
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65% Internal Mobility – Committed to the development & growth of our people with 65% of our experienced roles filled by our own people
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Profit Share – Our Group-wide bonus scheme enables you to reap the rewards of your success
Recognition – Highlighting and rewarding the great work our people do
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Top Achievers Club – Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employees – read about what it’s like!
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Tiered Recognition Bonus – There are many ways you can make an impact in the business, which are rewarded with one-off financial rewards like Spot Bonuses, Values Awards, Hero Awards
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Clear Review – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self
Making a Difference – we provide opportunities to help our people make a difference to the causes they care about
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MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
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Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
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Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger
Who We Are:
We are one the UK’s largest tech companies, and our products sit at the heart of some of the country's best-known businesses. We’ve grown phenomenally quickly with a £275m turnover and 2,800 employees supporting over 25,000 customers. We hire for potential. We want to make sure we have the best people for the job and provide genuinely equal opportunities for our people to thrive. Our recruitment process is designed with inclusion and equity at its core.
Find out more about the next steps once you’ve applied here - careers.oneadvanced.com/how-we-hire