Job Description
Digital Marketing Manager
Remote with travel as and when required
Monday to Friday: 09.00 - 17.30
Up to £45,000
A bit about us:
We're on a mission to be the most reliable and affordable full fibre broadband provider in the UK, so we are creating a culture where we support and celebrate each other’s successes, no matter how big or small. We offer employees a work environment like no other, where we think like owners, and innovate like entrepreneurs. We need a happy team to succeed, so if you’re taking the steps toward your next big adventure, let’s create something spectacular together!
Overview of the Digital Marketing Manager purpose:
Reporting into Gabriella (our Growth Marketing Manager), you will be responsible for the briefing, reporting and optimising of paid digital campaigns and driving its execution.
Working with various specialist creative agencies and other marketing team members, this role will own and execute the full spectrum of digital marketing strategies for the business, including PPC, SEO and paid social media. This is a huge opportunity for the right candidate to play a significant part in the growth of YouFibre’s digital footprint. Are you up for the challenge?
Responsibilities as our Digital Marketing Manager:
- Develop, implement and monitor digital marketing campaigns, including paid-search and paid-social activities.
- Manage and adapt digital marketing campaigns to review ongoing performance and ensure spend and result is constantly accounted for and optimised.
- Work with the Growth Marketing Manager to scope and deliver new digital marketing activities to support the business strategy.
- Manage relationships with third party media providers and content distributors across core regions to deliver advertising and content campaigns.
- Take ownership of SEO to support the growth and improvement of youfibre.com, liaising with web developers to implement and track website improvements.
- Work with the Social Media Executive to devise and execute the social media strategy and social content across all relevant social media channels, in order to support the business strategy; oversee creation, publication, analysis and audience development.
- Work with the Growth Marketing Manager to support with the development of weekly marketing dashboards and digital marketing analytics reports; regularly reviewing Google to educate and improve on future digital campaigns.
- Work with third party agencies and internal stakeholders to continuously optimise our digital marketing content.
- Work with the wider marketing team to produce digital advertising copy and creative in line with YouFibre’s brand standards.
What we are looking for:
- A self-starter who is driven to optimise campaigns and strategies
- Data-driven strategic thinker, with passion and pride for the work they produce
- Experience of digital marketing in a B2C environment
- Ability to evidence end-to-end management of campaigns and adjustments made to strategy based on results
- Demonstrable ability to create campaigns that deliver increased traffic, engagement and conversions
- Experience with the Google analytics dashboard and an understanding of the upcoming changes in G4
- Experience managing, implementing & reviewing Google PPC campaigns
- Experience delivering multi-media, multi-channel digital campaigns, as part of a wider marketing strategy, and reporting on their success.
- Confident user of social media platforms – including LinkedIn, Twitter, Instagram & Facebook, with experience managing paid for advertising activity through these channels.
- Experience working on SEO optimisations
- An individual who will pitch new channels/targeting methods.
- Ability to communicate with senior stakeholders
Benefits
- Annual Bonus up to 30% of salary (discretionary of the business)
- Phone Allowance and free YouFibre broadband if you are within our area, plus friends & family discount.
- 25 Days Annual leave plus bank holidays.
- Company Pension.
- Company events.
- Paid travel expenses.
- Flexible working. What you produce is far more important than where you produce it. We have office space available in Tewkesbury, Gloucestershire should you wish to use it. Occasional travel to the office or off-site meetings will be required
Job Types: Full-time, Permanent
Salary: £40,000.00-£45,000.00 per year
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No weekends
Work Location: Remote