Job Description
Content Manager
Permanent, Full-time
Hybrid, London - UK
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Introduction*
We are a global brand publishing agency with offices in London, Sao Paulo, Singapore and Jakarta. We create relevant, engaging and purpose-led digital content for premium brands. To date, we’ve published more than 50,000 articles and generated 100 million unique visitors to global client sites around the world. Our clients include Unilever, PepsiCo, Danone, Nestle and Jaguar.
We have a rare and very exciting opportunity for an experienced Senior Editor to lead the editorial teams across our EMEA markets, with specific experience in the Russian market!
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Responsibilities:*
- Be the true guardian of the tone of voice for our editorial projects, ensuring the highest quality bar for all content, at all times
- Maintain high industry awareness in terms of the competitive set and content excellence
- Communicate with the client (global and local teams) to deliver performance reports
- Sound experience working with SEO teams and driving SEO initiatives through ‘performance led’ content creation and strategy
- Provide consumer insights across the EMEA markets for the beauty, food and wellness industries, particularly in the Russian market
- Bring bags of ideas and learnings of rolling out new content streams and ideas
- Push a culture of creativity and positive mindset within the team
- Maintain a Wordpress website, including writing and overseeing a high volume of written content
- Translate and localise content in English to Russian on a monthly basis for our Russian projects
- Work with the studio to create videos and other social assets to help content be seen and rank on Google and YouTube
- Manage a team of two writers, and a network of freelancers and influencers
- Collaborate with the GPC Global team and Unilever client on calendar planning, SEO and technical guidelines and execution, and content production
- Implement, evaluate, and grow the content strategy for our editorial platforms, ensuring targets and KPIs are delivered across the market
Required skills and experience:
- 3-5 years’ managing, writing and editing experience for a digital publisher and/ or brand site
- Experience ‘up managing’ and presenting / reporting to clients and senior managers
- Fluency in Russian and able to effectively communicate in Russian both verbally and in writing
- Background in digital media and a wide vision of the beauty, food, and wellbeing industries
- Expertise of the Russian market and key competitors to our clients
- Experience of working in a fast-paced environment, leading a team of content editors/producers
- Juggling multiple workstreams and meeting client expectations
- A sound understanding of (and experience working in) SEO
- Good knowledge of Google Search Console, Google Keyword Planner, Google Analytics, SEMrush amongst others
- Inbound marketing expertise (content marketing and SEO) is desirable
- YouTube analytics and content creation experience is also desirable
You must be:
- An inspiring mentor to your team
- An entrepreneurial self-starter who is excited about building major projects from the bottom-up, and driving content initiatives for growth
- Hands-on; willing to get involved with every stage of the content creation process
- A creative and quick thinker with a positive attitude
- Comfortable working within a global company and liaising across different time zones
What’*s it like working at Green Park Content?*
We are the tech and talk operating at the core of content marketing, digital strategy, and technological expertise. Our dedicated team of content and SEO experts, editors, journalists, designers, photographers and videographers are with clients every step of the way when it comes to ensuring that their brands connect with the right audience. We create original and inspiring content that is relevant, innovative, and easily searchable.
Our results-oriented team helps clients to foster growth and thrive in the global digital landscape, through data discovery, editorial planning, sharp content, and innovative distribution—all underpinned by our SEO methodology.
Job Type: Full-time