Job Title: Head of Marketing
Location: Newbridge, Edinburgh
Contract: Full time, permanent
Salary: Up to £70,000 (DoE)
This is an excellent opportunity for an ambitious Head of Marketing to join an extremely forward thinking and rapidly growing organisation. Our client is one of the UK's leading e-cigarettes and vape brands.
About the Role:
Reporting to the Operations Director, the Head of Marketing will lead our client’s Marketing Team and be responsible for a Marketing Co-ordinator, Marketing Assistant and Graphic Designers as well as working with the creative and e-commerce teams. The post holder will have free reign of the marketing budget and play a senior role within the business.
Current team:
- 1x Head of Marketing
- 1x Marketing Coordinator
- 1x Marketing Assistant
- 1x Graphic Designer
- 1x Junior Graphic Designer
Responsibilities and Main tasks:
- Lead, manage and coach a team to deliver business and team objectives
- Create and own the marketing plan through appropriate, proactive, and timely multi- channel marketing campaigns that look to drive customer growth through acquisition and retention
- Champion the understanding of consumers behaviours & motivations to leverage growth, delivered through consumer-driven strategy & brand positioning
- Creating brand tone of voice and brand values
- Accountable for developing & delivering appropriate brand assets and campaign materials
- Support on social media strategy to ensure social is continuously growing and that content is progressive as well as engaging
- End to end project management; from ideas generation through to execution and measurement. Ensuring, timeliness of delivery and to budget
- Challenge and influence at a senior level the direction of the Brand, bringing ideas, inspiration, and creative thinking
- Budget management and monthly reporting
Skills and Experience required:
- Consumer brand experience
- Experience working and managing external partners
- Strong experience of planning and delivering campaigns and promotional activity
- Experience in fast paced environments (e-commerce & retail environments ideal)
- Deep understanding and experience of social media
- Experience financial planning, forecasting and budget control for large media budgets
- Strong verbal and written communication
- Ability to develop effective working relationships at all levels
- Strong planning and time management skills to enable effective prioritisation of many activities
- Focus on commercial results
- People leadership and management skills
- Exemplary organisational skills
- Ability to work under pressure delivering in a fast-paced environment and multiple, cross channel campaigns
- The ability to work at both an operational as well as strategic level
- Inclusive of being able to deliver on projects end to end on time
- Balance of creative as well as analytical skills
- Line management experience
- Ideally experience of working in a regulated industry
Benefits:
- Flexible holidays
- “Milestone” staff reward scheme (additional holidays for length of service accrued, paid day off for birthdays).
- Staff discount in our stores and online