Job Description Marketing Officer JD ENG.pdf Job Description Marketing Officer JD CYM.pdf
The opportunity
As a key member of the central Marketing Team, you will be a creative, hands-on marketing professional and play a lead role in the planning, delivery and evaluation of marketing activity for a designated academic School, in line with strategic objectives. In addition, you will take ownership of defined central activity to promote the University to target markets across channels; working alongside other members of the wider Marketing and Brand team to plan and deliver.
Central to the role will be the need to develop and maintain relationships with key stakeholders across your designated academic School in order to plan and drive activity. As such, the role will require working from the central Marketing office and academic School campus as appropriate but be flexible to allow for a hybrid approach with home working in line with hybrid working guidelines.
There are two Marketing Officer Roles available. One to work with the Cardiff School of Technologies and one to work with the Cardiff School of Management.
- You will be responsible for ensuring that all School specific marketing activity is results - focussed and aligns to the Cardiff Met brand messages and values.
- Taking an evidence-based approach, you will lead on the development and delivery of operational marketing plans for the designated academic School with a primary focus on undergraduate and postgraduate student recruitment.
- You will build and maintain an in-depth understating and knowledge of the study and extra-curricular opportunities available to students in the School e.g. degree programmes, work placements, field trips and progression opportunities.
- You will monitor and evaluate undergraduate and postgraduate applications to the School, working closely with the Market Intelligence Officer, wider recruitment team and designated school contacts to inform plans and prioritise activity.
- You will play an active role in School working groups, such as intake management and relevant planning meetings, to input and advise on best practice in terms of Marketing activity.
- You will undertake appropriate sector research where required to establish competitor activity; relevant trends and help to inform activity.
You will lead on the development of School specific, story-led content that can be used across online and offline channels for marketing and recruitment purposes, that will include:
- Student Experience Content – i.e., Graduate/Student Blogs,
- Graduate Success Stories
- Promotional Videos
- Social Media Campaigns (Organic and Paid)
- CRM/Conversion Campaigns (enquiries and applicants)
You will be responsible for the management of School specific web pages (including course pages) on the University website. Working alongside the central web team and Admissions to collate, edit and publish changes across the site.
You will develop written Creative Briefs for marketing collateral and work with the Design team to ensure all materials align with brand guidelines and support clear marketing objectives. In addition to School specific Marketing responsibilities, you will work alongside Marketing colleagues to plan and implement awareness activity, as well as take ownership of defined central projects linked to the key areas of:
- Undergraduate Publications/Prospectuses
- Postgraduate Marketing
- CRM/Conversion Activity
- Digital Marketing and Content Generation (Video)
- Social Media
You will be expected to support the delivery of Undergraduate Open Days by working occasional weekends throughout the year alongside the Events and Student Recruitment teams.
What we are looking for
You will be an evidence based, solutions focused, marketing professional. A creative thinker with a passion for developing ideas, telling stories and working hands-on to deliver projects. You will have excellent planning skills, be well organised and be able to communicate clearly and effectively at all levels including with senior management (Dean of School level).
Central to the role will be the ability to develop and build relationships both with Marketing colleagues and with academic and professional services colleagues across the School in order to develop and drive activity. You will need a confident and proactive mindset with the ability to work on own initiative, with minimal supervision when required.
You will have experience of writing, implementing and evaluating evidence-based marketing plans and co-ordinating marketing/content campaigns/projects across a range of digital and print channels – working with internal design teams, content teams, web teams and external agencies where required.
You will also have hands-on experience of working with web content management systems – writing copy for the web and being hands-on to manage pages where required. In addition, experience of managing and contributing to social media channels from a business perspective will be required.
Why join Cardiff Metropolitan University?
In 2020, the University was named The Sunday Times ‘Welsh University of the Year 2021’; in 2021 it became the Times Higher Education ‘UK and Ireland University of the Year 2022’; and in 2022 it was ranked the top university in the UK in the People and Planet Green League.
In addition, the University offers highly competitive terms and conditions including:
- Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days (pro rata if part time).
- Membership of the Local Government Pension Scheme with generous contributions.
- Flexible and remote working opportunities.
- Excellent family friendly policies.
- Award winning sports and fitness facilities with subsidised membership, plus subsidised physiotherapy/complementary therapy/sports massage.
- Access to all library facilities.
- Salary sacrifice schemes including cycle to work.
- Free family access to our independent specialist wellbeing support provider, Health Assured.
If you would like to talk with us about this opportunity please contact Ben Lee, Marketing Manager, at [email protected]
Should a high volume of applications be received, we may need to close this vacancy early. We therefore encourage you to apply as early as possible.
The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.
Whilst consideration will be given to an applicant's preference of School, successful applicants will be offered a position based on the evidence that they can successfully fulfil the principal duties and responsibilities of the Marketing Officer role and meet the personal specification
Further information
Please read our Candidate Pack or visit our staff recruitment website for information about working for us, our culture, benefits, work-life balance and our career progression and development opportunities.