Job Description
As the Digital Dynamo, you will bring our brand to life online. You will love experimenting, analysing, and reporting on all things content and social. You will shape and affect our content calendar to engage our community of followers. To be successful in the role you will need a passion for all things digital and you will have natural creative ability to communicate with a multitude of stakeholders across all channels. This is your opportunity to use your artistic flair, manage, influence, and grow our channels.
· Oversee the day-to-day social media content calendar working with internal teams.
· Take ownership of the shared content calendar to schedule, post, and share relevant content for our audience.
· Work alongside our pr agency in delivering larger-scale social campaigns that are fun, engaging and appeal to our Conifox family.
· Optimise creative assets according to the channel.
· Grow and engage our target audiences.
· Generate engaging platform-appropriate content across our main digital channels; Instagram, Facebook, YouTube, LinkedIn, TikTok and our email databases.
· Use your creative vision in developing our social content; images, videos, Reels, and Stories
· Maintain a database of all created content.
· Oversee the community management of all online profiles; replying to queries, interacting with stakeholders, and actively encouraging UGC.
· Build relationships and work with brand-appropriate influencers across our social channels.
· Maintain a database of Influencers and distribute pr visit tickets for events.
· Have an active involvement in VIP events.
· Get to know our customer persona and design a social listening strategy to grow and develop our community and online engagement.
· Facilitate and encourage conversations on our key platforms.
· Help our events team in bringing our fantastic events to life on social.
· Create brand-focused emails and content.
· Maintain our unified, consistent tone of voice across all our online channels.
· Pull together weekly and monthly performance reports to track campaign results on Meta.
· Interpret performance data to provide insight, analysis, and benchmarking.
· Monitor trends in social media, online channels, and digital design.
The Successful Applicant
- Ideally will have a degree in marketing or communication/HND equivalent, would be preferred but if not, we’d still love to hear from you.
- You must have a minimum of 2 years’ experience in a similar role within digital marketing.
- An active understanding of hospitality and events marketing, up-to-date with the latest trends and tools to ensure all social content is of the highest standard.
- A good understanding of applied social media marketing, specifically Instagram and TikTok, including best practice, scheduling tools such as Hootsuite, in-app functionality like swipe ups, polls, creation of reels and stories.
- A working knowledge of Meta/Facebook.
- Comfortable and confident working on graphics, a knowledge of Canva or similar programme would be beneficial but not essential as training will be given.
- Self-confident in doing Social Media outreach including liking/commenting and interacting with customers, as well as outreach via DM's to influencers, collaborators and more.
- Working with the Marketing Manager, you will have a keen eye for aesthetic and be able to capture and create photos and videos which are clear, well-lit and of good quality.
Job Types: Full-time, Permanent
Salary: £20,000.00-£23,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Discounted or free food
- Employee discount
- On-site parking
Schedule:
Ability to commute/relocate:
- KIRKLISTON: reliably commute or plan to relocate before starting work (required)
Education:
Work Location: One location
Application deadline: 28/02/2023