Digital Analyst
About the Role
We are looking for a Digital Implementation Analyst to join a growing Digital Analytics team. The successful candidate will lead the tag implementation across the brands to help optimise customer journeys for both the Website and the App.
Key Responsibilities
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Defining data layer requirements and working with developers to implement it across our digital estate
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Implementation, debugging and troubleshooting of analytics and marketing tags
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Ensuring that data collected is accurate and validated
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Development and maintenance of tagging best practices
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Communicating tracking requirements to both technical and non-technical stakeholders
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Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
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End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis
About You
To be successful you will have experience of:
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Working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
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Working with Tag Management System, ideally Google Tag Manager
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Using analytics tools such as Google Analytics (GA4), Firebase or similar
In addition we are looking for:
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Knowledge of Web Technologies such as HTML, CSS and JavaScript
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Experience of Mobile App tracking and measurement would be an advantage
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A strong communicator, keen to collaborate with a 'customer first' approach
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Drive, enthusiasm, with a willingness to develop skills
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High attention to detail
What you can expect from us?
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Competitive salary and pension contribution scheme
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Private Medical insurance
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Discounted Health Screening
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Option to purchase discounted Dental Insurance
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Life Assurance
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50% discount for you and 25% discount for your friends and family
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Access to company perks portal for regular retailer discounts
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33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
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Free onsite parking
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An employee health, wellbeing advice and guidance service
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As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take