Job Introduction
“Valuing colleagues, working collaboratively, passionate about learning, a culture of knowledge and excelling in the work we undertake,” these are our values, what are yours?
Do you share our values and passion for making a real difference to the lives of the people we support?
Are you looking for a role where you can grow, excel and put those values to real use, then we have the role for you.
Agincare, a family run care organisation is growing rapidly and we are looking for people like you.
What’s on Offer
Agincare are a proud family run organisation that is proud of its values and the delivery of the highest levels of care to our service users. Working at Agincare brings many benefits including -
- A salary of between £25,000 - £30,000 dependent on skills and experience, with a clear development pathway to the role of Senior Marketing Executive.
- Fully funded training and career development
- Blue Light discount package (superb discounts on travel, leisure, entertainment and more)
- EAP - Employee Assistance Program (offering support for employees and their families)
- Company pension scheme
- Staff appreciation incentives; Internal competitions to win prizes such as vouchers, holidays, extra annual leave.
About You
The Marketing Executive will be responsible for creating high quality marketing campaigns, communications and assets to promote services across all of Agincare's companies.
- In-depth understanding of traditional and digital marketing best practices in order to plan and deliver innovative marketing campaigns to drive sales leads and meet other KPIs as defined in the marketing strategy.
- Evaluate the success of campaigns, in terms of engagement and ROI and report these back to the marketing team and business leads. Taking key learnings and applying them to future campaigns.
- Write engaging, persuasive and search-friendly copy for a range of marketing channels including the website, social media, brochures and advertisements to effectively target our private and public sector audiences.
- Design creative and engaging marketing assets such as brochures, presentations, social posts, signage and flyers using Photoshop, Canva, InDesign and Premier Pro.
- Creating and editing photography and videography (desirable) to supply assets for a variety of marketing collateral.
- Excellent understanding of digital marketing tools including WordPress, CRM and Google Suite (Ads, Analytics, GTM, Looker) and the ability to learn new software and systems quickly and easily.
- Plan, organise and co-ordinate events in line with brand identity and strategy. Being present on the day of an event to ensure things run smoothly and overseeing post-event activities, such as the clearing of venues and the payment of suppliers and contractors.
About You
You will be an enthusiastic and capable individual with fantastic written skills, and the ability to produce high quality, concise and persuasive content.
You will have Fantastic written skills, to produce high quality, concise and persuasive content that clearly reflects the tone of voice for care homes combined with a passion and creative flair to produce persuasive assets for marketing campaigns.
You will also have Knowledge and experience of digital marketing including WordPress, CRM, Google tools and social channels, ideally in a business context